Michele P.W. is a copywriter who has proven with her Love Based Business strategy and bestselling books that “love sells more than fear”. She puts on the ‘Advice WINGS’ today with suggestions on how to leverage the learnings of 2017 to make 2018 your best year ever.
Melinda Wittstock: Welcome to Wings Michele.
Michele PW: Thank you so much for having me.
Melinda Wittstock: It is really great to see you again. I remember we were at the New Media Summit back in the fall. It seems like such a long time ago.
Michele PW: I know, it really does.
Melinda Wittstock: Well, hey, what’s inspiring you right now?
Michele PW: You know, I think it’s the whole … Because we’re talking now … It’s getting close to the end of the year and I’m feeling actually very inspired to actually do all the rituals around kind of putting 2017 to bed and welcoming in 2018.
Melinda Wittstock: How do you do that?
We have our lists of to dos and we cross them off and then we race on to the next one and we never, ever pause to either celebrate when something goes right or to figure out what the lessons are or even grieve the things that go wrong. #WingsPodcast @michelepwauthorClick to tweet
Michele PW: I have a … I started winter solstice, and that’s kind of like a celebration … It’s a pause and sort of a celebration of 2017. I look at little things to celebrate, but then I also look at things that didn’t go so right. That’s part of it too, and what the lessons are from that, because I do believe … I mean how many of us have our lists of to dos and we cross them off and then we race on to the next one and we never, ever pause to either celebrate when something goes right or to figure out what the lessons are or even grieve the things that go wrong? And when it doesn’t happen we’re just kind of stuck in a cycle of repeating that. That’s part of the reason why I think that we have the same year over and over again.
Melinda Wittstock: Yeah, like that movie Groundhog Day.
Michele PW: Exactly.
Melinda Wittstock: Well, you know, it’s nice to repeat our successes, but it’s always good to learn from our failures or challenges or whatever. Speaking of challenges, what are some of the things that challenged you this year, or you found challenging or frustrating as a female entrepreneur?
Michele PW: Well, the industry that I’m in is … Kind of the transformational personal development industry is really shifting in a massive way, which I don’t think is necessarily bad, but it’s certainly a challenge and it’s certainly interesting to watch and figure out what’s going to be hot in 2018 in terms of marketing and copy and really just how do we sell ourselves with love and move through it.
Melinda Wittstock: You mentioned the word love in the context of copy and marketing. What do you mean?
Michele PW: I believe that there is … All emotions fall under either love or fear, so love based emotions we can probably figure out. Fear based emotions are fear, anger, grief, anxiety, shame, guilt, all of that. To me, one of the things that I’m really motivated and passionate about getting the word out is really helping people learn the difference between the two of them and then teach them and work together, because I’m not going to promise that I know all the answers. I know some of them, but some of them is also … I think this is part of like a collective, like us talking and learning from each other, but what we can do to shift and start building our lives and businesses on a foundation of love versus a foundation of fear.
Melinda Wittstock: That’s beautiful. What a lovely segue into the advice part of this minisode of the top three pieces of advice you’d give to other women entrepreneurs or leaders or executives or workers thinking of becoming entrepreneurs. What would be your top three?
Michele PW: I do believe that building a business you love and that loves you back is really important. One of the ways to do that, how to find that, is the business loves you back because it pays you well, it gives you the time and the lifestyle that you need, and of course, you know, you loving your business is self-explanatory.
So take the time … If you have a business now that you don’t love or that you don’t feel like loves you back, this is a great time to pause and see the shifts, what’s asking to be birthed, what’s asking to be different about your business so that you can move to that.
Before you jump into a business, I know there’s all these things like get a new checking account and this and that and the other thing, but … You know all this external stuff, but take a moment to really think about the questions like what’s your business about and what do you really want to take a stand for and what do you really want to do. I also would love to say be patient with yourself! I say this to me too.
Melinda Wittstock: I have to say that to me as well, so thank you for the reminder.
We can never be reminded to be patient. Trust the process, surrender and don’t compare. #WingsPodcast #MinisodeAdvice @michelepwauthorClick to tweet
Michele PW: Yeah. We can never be reminded to be patient. Trust the process, surrender and don’t compare. I do it too. I’m not telling you anything that I haven’t struggled with myself, but the reality of the situation is we’re all on different parts of our path. We’re all in our own journey. I mean the journeys are similar, but they’re our own and we’re on different places in it, so trying to compare ourselves with the other, it’s not helpful. As much as possible just be patient and surrendering to the process and trust that you are exactly where you’re supposed to be right now.
Melinda Wittstock: I think that’s really beautiful, because I have seen in my own businesses and so many other entrepreneurs, men and women alike, when you’re really aligned with your true purpose and you know your mission and you know where you’re going it’s much easier to take and weather all those ups and downs and it’s much easier to do all those things that you say. We’re all unique, and so it’s easier then not to compare yourself to others, so what beautiful advice.
Michele PW: Thank you. Yes. I think that that’s something that’s held me back quite a bit because it sucks all this energy and time instead of focusing on what’s important or focusing on this other stuff.
Melinda Wittstock: This is so true. Michele, thank you for putting on your wings and flying with us today.
Michele PW: Thank you for having me.