EPISODE #583
Amanda Ross
Sparking Innovation:
Why Great Brands Dare to Be Different
583 Amanda Ross: Sparking Innovation
How to Build A Referral-Driven Business
If we try to please everyone in business, we often end up pleasing no one. It takes courage to stand out from the crowd.
And if we want to create a memorable and compelling brand we must dare to be different.
Today we talk about why a polarizing brand is helpful in attracting the right customers and repelling the wrong ones, and how to turn your customers into your best sales people.
Amanda Ross is founder and CEO of SparkLab, a creative agency with a focus on product development, planning and branding. Amanda has led an international marketing team with a million dollar budget, she’s coached more than 200 entrepreneurs to build strong brands, and designed hundreds of digital and real products (she even made a board game) and says she’s has loved “almost” every minute of it.
- Why great brands are those that stand out fearlessly and dare to be different
- The power of saying no, and why its vital to serve those who are aligned with you, your brand, and your offer
- Know your own boundaries, and create a client qualification process
- Why it doesn’t have to be hard, and how some ‘laziness’ makes you more productive
- Why your brand is in everything you do, say, including your culture, mission, team leadership, and product
- Why you need to commit to one thing for a time rather than getting nowhere trying to do it all
- What makes a referral-only business great – and how to ask for referrals
- And much more!
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More about Amanda Ross at sparklabs.com
More about Amanda Ross at Sparklabs.com
Amanda Ross is the owner of SparkLab – a creative agency with a focus on product development, planning and branding. She works with female entrepreneurs and small biz owners to strategically design their product and online brand to connect with their audience and grow their piggy bank.
Download Amanda’s ebook: Behind The Sparks
Use code: WINGS
Listen to Amanda’s podcast Ross Squared
Get the Transcript HERE
Wings of Inspired Business was ranked #8 of Entrepreneur Magazine’s Top 20 Business Podcasts for 2020 – and Feedspot’s #2 business podcast for women.
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