Andrea Shillington is a top brand strategist who learned along the way that the secret of magnetic messaging is being more “you”. Known as the “Business Soul Architect” because she helps her entrepreneur and executive clients create heart-centered brands that align deeply with their passion and purpose, Andrea shares advice on how to differentiate yourself in the marketplace by focusing on what truly makes you unique, in particular leveraging those challenges and difficulties we often tend to keep hidden.
What is in your heart…is often the heart of the best messaging.
Andrea Shillington is known as “the Business Soul Architect” and she helps entrepreneurs and executives dig deep into what is in our hearts and souls to find the differentiated and unique perspective that becomes the most magnetic brand.
On this episode learn:
- Why the best branding strategy is simply about being more of who you already are
- How to differentiate yourself from the competition by doubling down on the authentic you
- Why the best brands have a “heart-centered” authentic social mission – and why you should put social impact at the foreground of your company
- Why “confidence is activated truth”
- And much more!
For 14 years Andrea worked her branding magic on Fortune 500 brands as an international brand strategiest – whether for a Big Pharma brand like Astra Zeneca, governments or 7-star luxury hotels.
And when she looked deeper into her own soul, she knew she had a higher purpose – to align her strategic knowhow with her heart to help entrepreneurs like you and me create authentic branding for ourselves and our businesses.
More about Andrea here
Grab some of the free branding resources from Andrea available in the resources section of her website.
Read the full transcript here
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