541 Andrea Simon: Smashing Myths

Applying Anthropology to Entrepreneurship for Innovation and Success

What would you discover about women entrepreneurs if you studied all of us like an anthropologist would?

Turns out, applying anthropology to business reveals much that spells the difference between scaling, stalling, or failing.

For one, it explains why male CEOs tend to see their roles as climbing the Empire State Building to save the damsel in distress and their client a half a billion dollars – while female CEOs see themselves as teammates innovating so their clients would never ever have to face losing a half a billion dollars.

Dr. Andrea Simon is an international leader in corporate anthropology, leveraging her PhD in anthropology to observe what people are actually doing as distinct from what they “think” they’re doing – to help founders and executives create effective cultures and realize the results they want.

Andrea is president of Simon Associates Management Consultants, and the award-winning author of On the Brink: A Fresh Lens to Take Your Business to New Heights with a new book out this January called Rethink: Smashing the Myths of Women in Business.

  • How anthropology, the study of small societies, can be applied to corporate or startup culture to enable executives and teams to excel
  • The differences between how men and women lead, and why women are naturally more collaborative and innovative
  • Why women in business tend to want to solve complex problems in innovative ways – and tend to be ranked higher as leaders than men
  • Why its vital to change the way evaluators such as (mostly male) investors and hiring managers are listening and evaluating
  • The secrets of change management, and why “you must make change your friend”
  • Why women entrepreneurs need different skills at different stages of their companies – plus how to keep innovation alive once you scale into 8 and 9 figures
  • And much more!

Join the conversation on Podopolo https://podopolo.com – available in for free in both the Google and Apple app stores – and unlock special perks including a chance to have a complimentary 15-minute consult with Wings host and serial entrepreneur Melinda Wittstock.

More about Andrea Simon at www.simonassociates.net

Andrea Simon

More about Andrea Simon at Simon Associates

Andrea J. Simon, Ph.D. (“Andi”) is an international leader in corporate anthropology, award-winning author of On the Brink: A Fresh Lens to Take Your Business to New Heights, podcaster, and president of Simon Associates Management Consultants (SAMC). Her new book Rethink: Smashing the Myths of Women in Business, will be published in January.

Get Andrea Simon’s business tools here

Listen to Andrea’s podcast On the Brink

Get her book: On The Brink

Get the Transcript HERE

Wings of Inspired Business was ranked #8 of Entrepreneur Magazine’s Top 20 Business Podcasts for 2020 – and Feedspot’s #2 business podcast for women.

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