Bettina Hein Minisode

Bettina Hein is a serial technology entrepreneur now remaking what we know of the web into its newer version, a decentralized 3.0 version where we own and control our own data. CEO and founder of HelloYellow, and SVOX and Pixability before, Bettina talks about what it takes for women to play bigger to launch moonshots and why, just like in childbirth, it helps not to know or understand all the challenges before you take the leap.

Show Notes

What does it take to launch a moonshot?

We hear all about male entrepreneurs with big dreams, yet you rarely hear about women like Bettina Hein who are playing big in the tech space or other sectors.

Is it that we tend to play smaller?

Maybe.

It may just be that we succeed in silence.

Bettina for her part is busy reinventing the web as we know it as CEO and founder of Hello Yellow. Her third company, it is focused on solutions in the Web 3.0 space.

Web 3.0 combines 5G, AI, VR/AR enabling us to both map our physical world into virtual space AND superimpose a digital layer onto our physical environments – and at the same time control our own data. It promises to transform how we learn, how we educate, how we transact business and more as the real and virtual versions of ourselves interact with the world.

On the Minisode, Bettina shares what it takes for women to play bigger and why:

  • Resilience and outward fearlessness is an absolute requirement
  • Why a little naiveté goes a long way helping pioneers shoot for the moon
  • How to innovate on the cutting edge of technology
  • Fundraise successfully to scale your startup
  • Balance it innovation with young children
  • And much more…

More about Bettina

Read her book: Video Marketing for Dummies

Before moving back to Switzerland to found Web 3.0 company HelloYellow, Bettina was the founder and CEO of Pixability, a video advertising company in Boston. Prior to Pixability where she has continues as a board member, Bettina co-founded SVOX, the Swiss-based speech technology company which she sold to Nuance Communications for $125 million.

Bettina has many honors:

  • She won the 2018 Immigrant Entrepreneur of the Year Award,
  • She is a World Economic Forum Young Global Leader
  • She won the L’Oreal NEXT Generation Award
  • She was named by The Boston Business Journal’s “40 Under 40 Award.”

Bettina holds an MS degree from MIT, a law degree from the University of Constance, and a business degree from the University of St. Gallen. Bettina holds one patent and is the co-author of Video Marketing for Dummies.

Read the full transcript here

264 MINISODE Bettina Hein: Moonshots & Motivation

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