Britt Stromberg Minisode
Britt Stromberg believes the best entrepreneurs are like choreographers: They can see every move on the dancefloor and how a team can be aligned in perfect timing and grace. A creative marketer and serial entrepreneur with a 25-year background in advertising, brand development, market research, and content strategy for consumer retail and technology companies, Britt shares what ballet taught her about resilience, rejection and leadership. Now CEO and founder of Underwire Media, Britt shares her advice for women in business: Learn to be kinder to yourself.
Many little girls find themselves twirling in a pink tutu and ballet slippers at some point or another – and few among us have the resilience, discipline, strength AND musical grace to excel in dance.
Britt Stromberg has dance in her heart, and now as a serial entrepreneur, she shares how ballet is the secret of her success in business.
We both share a serious ballet background, rising en pointe to professional performance, and we the dance of entrepreneurship: Literally, what dance and ballet taught us as little girls about rejection, resilience, and how to choreograph … a company.
A creative marketer and CEO with a 25-year background in advertising, brand development, market research and content strategy for consumer retail and technology companies, Britt is “starting up all over again” as founder of Underwire Media, with must-read resources for women in business.
Learn on this episode:
- How to choreography your company
- What it’s like to “startup all over again” with a new company
- Why our connections are everything in business
- How to cope with rejection
- How to be kinder to yourself
- Why social impact and legacy is important for all entrepreneurs
- How to overcome perfectionism, especially if you have a “design gene” and you want everything to look pretty
- And much more…
Including Step 10 in Melinda’s Countdown to Your Best New Year Ever!
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Britt runs Underwire Media, curated insider info for female founders at www.underwire.works. She’s also the founder and principal strategist at Brand Blocks, a brand and market launch consultancy that helps startups and mid-sized business with the marketing fundamentals to gain traction and secure funding.
Britt is also a skilled facilitator, having led hundreds of corporate work-sessions to build consensus among internal teams in support of brand initiatives that align cultural values and missions with consumer behaviors.
Previously, Britt co-founded States of Matter, a branding agency in Seattle, WA. She directed the development of brand strategy, brand identities, websites, packaging and environmental experiences, and oversaw qualitative and quantitative market research for startups and mid-sized companies in the consumer and technology markets. Britt has broad experience in positioning companies in the retail, outdoor, gaming, coffee, peer-to-peer services, fashion, and luxury and consumer packaged goods industries.
Britt was also Creative Director for Rivet & Sway, an ecommerce fashion retail startup for women, where she managed a team of in-house creatives and vendors responsible for product development, online marketing, events and PR. In less than a year, she built a luxury consumer brand with a loyal customer following that helped to secure funding for seed raises.
From 1996 to 2012, Britt was the CEO of Wordslinger, Inc., a brand consultancy providing marketing and business strategy, creative direction and development, content strategy, copywriting and naming to clients such as Intel, Microsoft, Hershey, Merck, Pepsico, Frito-Lay, Getty Images, Starbucks and more than 100 startups in the consumer and tech space.
Britt started her career in advertising working at DahlinSmithWhite (EuroRSCG) and McCann-Erickson on technology accounts such as Intel, Iomega, Cisco, Sybase, Bay Networks and Texas Instruments. In 1994, while at McCann-Erickson she contributed to the creation of the agency’s inaugural digital team.
Read the full transcript here
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