Britt Stromberg is a creative marketer and entrepreneur with a 25-year background in advertising, brand development, market research, and content strategy for consumer retail and technology companies. CEO and founder of Underwire Media, which curates must-read information for female founders Britt talks about when legacy starts to matter and how to align with your true purpose. Listen today to learn how to start up again from scratch, overcome perfectionism, and scale into your mission.
Ever had a “wake up call” in business?
The kind of setback that gets you thinking what you’re working on might not be right for you any more. Or perhaps it simply feels like you’re pushing a boulder up a mountain.
And you start to wonder what WOULD make you happy?
We’ve all been there.
Britt Stromberg is a serial entrepreneur who had an “aha moment” about her true purpose, higher calling, and legacy.
A creative marketer and CEO with a 25-year background in advertising, brand development, market research and content strategy for consumer retail and technology companies, Britt got used to big teams around her.
So the leap into her next act – as founder of Underwire Media, providing must-read resources for women in business, has meant starting up all over again … from ground zero.
Learn on this episode:
- Why social impact and legacy is important for all entrepreneurs
- Why scaling is all about “letting go” and how to let go, ask for help and delegate to grow a business
- Why its vital to always be in touch with your customers, constantly asking for feedback and co-creating with them even in the earliest startup phases
- How to raise money
- How entrepreneurs can choreograph the “dance” between right-brain intuition and left-brain analytics to succeed
- How to overcome perfectionism, especially if you have a “design gene” and you want everything to look pretty
- And much more…
Including Step 10 in Melinda’s Countdown to Your Best New Year Ever!
Britt Stromberg is a creative marketer with a 25-year background in advertising, brand development, market research, and content strategy for consumer retail and technology companies. She’s a writer, editor, teacher and public speaker about the fundamentals of brand building and an advocate for gender parity in the business world.
Britt runs Underwire Media, curated insider info for female founders at www.underwire.works. She’s also the founder and principal strategist at Brand Blocks, a brand and market launch consultancy that helps startups and mid-sized business with the marketing fundamentals to gain traction and secure funding.
Britt is also a skilled facilitator, having led hundreds of corporate work-sessions to build consensus among internal teams in support of brand initiatives that align cultural values and missions with consumer behaviors.
Previously, Britt co-founded States of Matter, a branding agency in Seattle, WA. She directed the development of brand strategy, brand identities, websites, packaging and environmental experiences, and oversaw qualitative and quantitative market research for startups and mid-sized companies in the consumer and technology markets. Britt has broad experience in positioning companies in the retail, outdoor, gaming, coffee, peer-to-peer services, fashion, and luxury and consumer packaged goods industries.
Britt was also Creative Director for Rivet & Sway, an ecommerce fashion retail startup for women, where she managed a team of in-house creatives and vendors responsible for product development, online marketing, events and PR. In less than a year, she built a luxury consumer brand with a loyal customer following that helped to secure funding for seed raises.
From 1996 to 2012, Britt was the CEO of Wordslinger, Inc., a brand consultancy providing marketing and business strategy, creative direction and development, content strategy, copywriting and naming to clients such as Intel, Microsoft, Hershey, Merck, Pepsico, Frito-Lay, Getty Images, Starbucks and more than 100 startups in the consumer and tech space.
Britt started her career in advertising working at DahlinSmithWhite (EuroRSCG) and McCann-Erickson on technology accounts such as Intel, Iomega, Cisco, Sybase, Bay Networks and Texas Instruments. In 1994, while at McCann-Erickson she contributed to the creation of the agency’s inaugural digital team.
Read the full transcript here
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