Entrepreneur and PR For Anyone Founder Christina Daves shares all she learned as an inventor about how to generate FREE business buzz across media. Learn how she got her company CastMedic on The Today Show, won Steve Harvey’s Top Inventor competition and boosted her social media following to more than 75,000.
Christina Daves learned the hard way how to generate free publicity when her invention – a fashion designer medical boot – was struggling in the marketplace in the early stages of her startup.
With no budget, she had to rely on her ‘inner scrappy’ and find a way to find customers by generating free media coverage and getting traction on social media.
Learn in this episode:
- How to become besties with the right reporters and TV hosts who will make all the difference to your product.
- Best practices on social media on how to be heard above all the noise.
- How to create a TV segment you can guest on … and feature your business… when you’re not a TV star.
- Other great tips for women in business and much more!
Read the full transcript here:
More about Christina here:
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