Christina Daves

Entrepreneur and PR For Anyone Founder Christina Daves shares all she learned as an inventor about how to generate FREE business buzz across media. Learn how she got her company CastMedic on The Today Show, won Steve Harvey’s Top Inventor competition and boosted her social media following to more than 75,000.

Show Notes

Christina Daves learned the hard way how to generate free publicity when her invention – a fashion designer medical boot – was struggling in the marketplace in the early stages of her startup.

With no budget, she had to rely on her ‘inner scrappy’ and find a way to find customers by generating free media coverage and getting traction on social media.

Learn in this episode:

  • How to become besties with the right reporters and TV hosts who will make all the difference to your product.
  • Best practices on social media on how to be heard above all the noise.
  • How to create a TV segment you can guest on … and feature your business… when you’re not a TV star.
  • Other great tips for women in business and much more!


Read the full transcript here:

96 An Inventor Reinvents Free Publicity To Drive Business Buzz

More about Christina here:

How to Find Christina on Social Media:

What do Kara Goldin, Tina Sharkey, JJ Virgin and Shari Aldrich have in common? They are all building growing and scalable businesses – and they are four of 50 entrepreneurs and investors gathering April 9-13th for The WINGS of Success Summit – a 5-day value-packed virtual summit hosted by Melinda Wittstock to help you get the Mindset, Mojo and Money to land your moonshot. It’s Free. Early bird tickets available now here:

Review WINGS on iTunes and win a chance to Mastermind in person one-on-one with host and entrepreneur Melinda Wittstock

Follow us on Twitter @MelindaWings

Our sponsors:

Subscribe to 10X Together!
Listen to learn from top entrepreneur couples how they juggle the business of love … with the love of business. 
Instantly get Melinda’s Mindset Mojo Money Manifesto
Review on iTunes and win the chance for a VIP Day with Melinda
Subscribe to Wings!
Listen to learn the secrets, strategies, practical tips and epiphanies of women entrepreneurs who’ve “been there, built that” so you too can manifest the confidence, capital and connections to soar to success!
Instantly get Melinda’s Wings Success Formula
Review on iTunes and win the chance for a VIP Day with Melinda