Erica Keswin Minisode
Erica Keswin is on a mission to transform corporate culture and customer service by helping business leaders embrace their values to drive higher value in their businesses. A workplace strategist also self-described as a “professional dot.connector”, Erica works with many of the world’s biggest brands to create company cultures of connection and collaboration. We talk about the transformational power of mission-based values, what she’s discovered as founder of the Spaghetti Project, and her new book Bring Your Human to Work: Ten Sure-Fire Ways to Design a Workplace That is Good for People, Great for Business, and Just Might Change the World.
Why do you want to start or grow a business?
Often the most successful entrepreneurs have a social mission – a reason bigger than themselves or their bottom line.
Erica Keswin believes business leaders who incorporate their values into their businesses drive more value – for customers and shareholders.
Erica is a workplace strategist and the Founder of the Spaghetti Project.
It’s a platform devoted to sharing the science and stories of relationships at work, as well as company culture.
Erica also specializes in persuading entrepreneurs and executives – many at the world’s most iconic brands – that magic happens with a focus on true connection and relationship, as well as social mission.
In this episode, learn:
- Why your values have value
- How to leverage your values in your startup or company
- Why mission correlates directly to business growth and valuation
- How Millenials are shaping corporate America for good
- Why connection is vital for women
- How to make and leverage powerful connections
- Why its important to mentor and be mentored
- And more
Get Erica’s upcoming book out this fall. It’s called Bring Your Human to Work: Ten Sure-Fire Ways to Design a Workplace That is Good for People, Great for Business, and Just Might Change the World and its published by McGraw Hill.
More about Erica here
Get Erica’s bookIt’s called Bring Your Human to Work: Ten Sure-Fire Ways to Design a Workplace That is Good for People, Great for Business, and Just Might Change the World and its published by McGraw Hill.
You can also check out Erica’s work and insights in the Harvard Business Review, Forbes, Huffington Post, O Magazine, Entrepreneur, Quartz at Work, Better Homes and Gardens, Mogul, and Conscious Company.
Read the full transcript here
Where to Find Erica on Social Media:
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