Estrella Jaramillo Minisode
Estrella Jaramillo, co-founder of femtech platform B-wom, shares how women entrepreneurs often let themselves down with what she calls the “nice girl syndrome”. Rather than shying away from conflict or caring about being liked by everyone, women in business must put mission first, be OK with saying “no”, and prioritize time in alignment with that mission. Estrella’s company B-wom assists women in all stages of life from pre-fertility to menopause with health education, tracking tools, and personalized care. She shares advice too on how to know and understand the motivations and needs of your customers.
Do women in business care too much about being liked?
Does that hold us back in business?
Success in business requires an entrepreneur to laser focus on doing what’s necessary to grow the business – and often enough that means being willing to say “no”, manage conflict and fire people.
That doesn’t mean being the proverbial “B” word, yet many women fear that label.
Estrella Jaramillo, a technology entrepreneur and co-founder of femtech platform B-wom, says it’s time women in business overcame what she calls ‘nice girl syndrome”.
Learn on this Minisode how to:
- Get comfortable with saying “no”
- Prioritize your time around your mission
- Embrace uncertainty as you grow and scale your startup
- Understand the motivations and needs of your customers, in particular what emotions trigger purchasing decisions
- Avoid burnout and make sure you’re having fun
- And so much more!
More about Estrella here:
Estrella Jaramillo is the co-founder of femtech platform B-wom, serving women in all stages of life from pre-fertility to menopause with health education, tracking tools and personalized care.
Wings listeners are offered 1-month FREE service with the B-wom Premium app program with the discount code WINGS. And if you want to see B-wom offered in the company you work for, with an onsite workshop, use WINGS coupon too for a 10% discount!
Get the transcript here
Where to Find Estrella on Social Media:
- Twitter @estrellajrios
- Twitter @HelloBwom
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- Facebook @wingpodcast
- Instagram @MelindaWittstock2020
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