Estrella Jaramillo is the co-founder of femtech platform B-wom, serving women in all stages of life from pre-fertility to menopause with health education, tracking tools and personalized care. She shares the challenges of raising venture capital investment when your product is geared only to women, plus important advice for women in technology.
What do you tell a male venture capitalist when they object to your opportunity on the basis that it only serves “a very niche population?
Never mind that the “niche” is 51% of the population – women!
Estrella Jaramillo is a technology entrepreneur and co-founder of femtech platform B-wom, serving women in all stages of life from pre-fertility to menopause with health education, tracking tools and personalized care.
She shares the challenges of raising venture capital investment when your product is geared only to women, plus important advice for women in technology.
Learn on this episode how to:
- Get comfortable with constant uncertainty as you grow and scale your startup
- Overcome resistance from predominantly male venture capital investors when your product or service addresses a 100% female market
- Find alternative paths for creating your ideal company without having to fit the VC pattern recognition model (hint: women don’t)
- How not to take your health for granted with over-work and multitasking (kegels during the podcast notwithstanding!)
- How female founders can “lift as we climb” by investing in our sisters when we have built wealth or exited our companies
- And so much more!
More about Estrella here
Wings listeners are offered 1-month FREE service with the B-wom Premium app program with the discount code WINGS. And if you want to see B-wom offered in the company you work for, with an onsite workshop, use WINGS coupon too for a 10% discount!
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