Gitte Pedersen is on a mission to revolutionize cancer treatment. Co-founded of Genomic Expression, Gitte and her brother Morton discovered that different people need different treatments depending on their RNA. Their innovation takes on Big Pharma, which Gitte says wastes $70 billion per year on inffective oncology drugs. She shares her journey as a female entrepreneur, how to eliminate your fears, how to raise venture capital, and what it was like on Sir Richard Branson’s Necker Island.
Big Pharma makes billions of dollars selling what Gitte Pedersen says are ineffective oncology drugs. In fact, only one in 4 cancer treatments actually work.
So this Gitte and her brother Morton set out to change all that when their parents were diagnosed with cancer.
Co-founder of Genomic Expression, Gitte is innovating personalized cancer treatments via RNA sequencing – and her approach is prolonging life by getting the right treatment to the right person. “It’s a major paradigm shift in healthcare – the cat is out of the bag,” she says.
Gitte says she’s a “fighter” – and that to truly disrupt an industry with a moonshot like hers, you have to be “willing to walk where no one else has walked.”
Learn on this podcast how to:
- Be Fearless and believe in yourself. No one can take your dream away unless you let him or her.
- Write Checks for Other Women, and why it’s important to invest in other women and do business with other women.
- Leverage time and choose your priorities wisely.
- Get help around the house
- Make sure you have a great support network, including a positive partner or spouse and supportive friends.
- Why you should stop watching TV: “Movies portray women not as leaders, not as entrepreneurs, not as breadwinners, not as the badass women we are,” says Gitte
- How to raise venture capital
- And much more!
Gitte has so much insight to share on these topics!
More about Gitte here
Gitte’s Offer to WINGS listeners: Follow her on Twitter @DNABarcode with the hashtag #wingspodcast and she’ll follow back and answer your questions about healthcare and female entrepreneurship. https://twitter.com/DNABarcode
Read the full transcript here
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