587 Gitte Pedersen: Covid Pivot

How to Innovate Speedily Against All Odds

2020 was the penultimate year of the business pivot as a global pandemic proliferated and companies had to think on their feet – running from problems or towards opportunities.

A year ago, as the world locked down to prevent the rapid spread of the Coronavirus, it was next to impossible to get a Covid test.

So Gitte Pedersen saw an opportunity to leverage the groundbreaking RNA sequencing technology she and her brother are using to create personalized cancer cures … to innovate a rapid test for Covid-19.

Gitte is the co-founder and CEO of Genomic Expression, a company she founded with her brother Morten after their parents were diagnosed with cancer.

She says her parents raised her to believe she could do anything, Gitte and her brother Morten took the lesson to heart.

Morten developed a way to sequence RNA in tumor tissue and connect alterations to already approved drugs and clinical studies while Gitte raised almost $15M in grants, to clinically validate their technology for 4 types of cancer. The OneRNA™ platform enables a paradigm shift from ONE disease, ONE marker, and ONE drug to ONE patient, MANY markers, and MULTIPLE treatment options that go beyond drugs.

The promise of Genomic Expression’s personalized solution is staggering, and that’s how Gitte ended up presenting it to Sir Richard Branson on his beautiful Necker Island, won the Lyfebulb and the EU Top50 awards, became a semi-Finalist for the XPRIZE and presented at the European Parliament.

Gitte is also passionate about investing in other female founders, recently joining Pipeline Angels to make her first angel investment and co-founding Female Equity, a network organization for female founders and investors.

  • How to pivot fast in fast-changing circumstances
  • The promise of RNA sequencing technologies to personalize medicine at scale – from curing cancer to Covid tests and vaccines
  • How to raise money for a startup as a female founder
  • How to overcome adversity and innovate despite hurdles thrown your way
  • Why every female founder needs a supportive partner and a community of women willing to provide genuine help
  • And much more!

Join the conversation on Podopolo https://podopolo.com – available in for free in both the Google and Apple app stores – and unlock special perks including a chance to have a complimentary 15-minute podcasting or business growth consult with me.

More about Gitte Pedersen at www.genomicexpression.com

Gitte Pedersen

More about Gitte Pedersen at Genomic Expression

Gitte Pedersen is a scientist and CEO on a mission to cure cancer. Gitte started Genomic Expression together with her brother, Morten Pedersen, after her parents were diagnosed with cancer understanding that if they did standard of care none of them would survive.

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