619 Carrie Kerpen: Likeable Social Media

Why Social Audio is the Hottest Trend

How much time do you spend on social media, sharing your life’s highlight reel or promoting your business?

And how many hours of your time get eaten up by endless scrolling and keeping up with all those likes, comments and shares?

Social media has taken over many of our lives in myriad ways, some good, some bad, so how to use it positively to grow your business and keep a positive mindset?

Carrie Kerpen co-founded the first ever social media agency back in 2007, building Likeable Media with her husband after their sponsored wedding on a baseball diamond went viral – and was featured in major media outlets, including The New York Times, ABC World News Tonight, and the CBS Early Show.

Carrie shares how she transformed her company from a husband-and-wife start-up into an award-winning digital content studio. Frustrated with the traditional agency model, she invented a category that generates and distributes fast, custom content for large brands. With the launch of Content Cubed ™, Likeable became the first global content-as-a-service provider. And this week Likeable, whose client roster includes F500 companies like StubHub, Verizon and Airbnb, was sold to the global digital transformation company 10 Pearls.

  • Why social audio is the hottest trend in social media – from Clubhouse to Podopolo
  • Hacks for building a great social media presence
  • How to be authentic in your social media posts and engagement
  • Why content repurposing is your secret weapon
  • Lessons learned from pivoting to a remote team during Covid
  • How to create a great company culture that attracts top ‘A Players’
  • And much more!

More about Carrie Kerpen at likeable.com

Carrie Kerpen

More about Carrie Kerpen at Likeable

Carrie Kerpen is the co-founder and CEO of Likeable Media, the world’s first social media agency acquired by digital transformation group 10 Pearls. Likeable, named the sixth Best Place to Work in New York City by Crains, grew to serve clients like Airbnb and Stubhub, and Carrie was honored by the inaugural Campaign US Female Frontier Awards. Author of WORK IT: Secrets for Success from the Boldest Women in Business and a columnist for INC and Forbes, Carrie also hosts the podcast All The Social Ladies.

Get her book Work It

Get the Transcript HERE

Wings of Inspired Business was ranked #8 of Entrepreneur Magazine’s Top 20 Business Podcasts for 2020 – and Feedspot’s #2 business podcast for women.

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