575 Jill Johnson: Women of Color Connecting

Turning an Awakening to Racial Injustice into Action

The brutal murder by police of George Floyd last year sparked a deepening awareness of the pervasive injustice of institutionalized racism in this country – and with it, a commitment from many entrepreneurs and business owners to take decisive action to build truly diverse teams and support businesses owned by people of color.

So how far have we come in practice?

All too often, companies at every stage of growth build teams sourced from their own networks – from connections to people they already know.

If your network is not diverse, if you are not connecting with people different from you, your chances of building a diverse team and using your business to address our profound racial inequities will be stillborn, even with the best intentions.

Jill Johnson is the Co-founder and CEO of the Institute for Entrepreneurial Leadership and also Women of Color Connecting. With nearly 30 years of experience as a business strategist with expertise in financial analysis, marketing, and business development, Jill is an advocate for community businesses and microenterprise, and a leading authority in the area of minority inclusion in the entrepreneurial ecosystem. With Women of Color Connecting, Jill is building a growing ecosystem connecting people around gender and racial parity – with authentic conversations, networking, and conscious action.

Today Jill shares practical steps and resources we can all use to truly walk our talk on building vibrant diverse companies – from consciously building diverse networks to buying from black and brown owned businesses.

  • Why racially diverse teams are more successful
  • Why people of color tend to be hired based on proof of accomplishment while white people are more likely to be hired on promise
  • How to attract and empower black and brown women on your team
  • Why hiring starts with your network, and why it’s vital to focus on growing a diverse network
  • How to leverage LinkedIn to build your network and why its easier during the Coronavirus Pandemic
  • How to leverage POC Stock to find authentic stock photo images of people of color in your marketing
  • Why it’s important women entrepreneurs support their black and brown sister founders – and how to source vendors and products using oneKIN, which helps multicultural founders find each other
  • Why many black-owned businesses often don’t market themselves as such because they fear loss of market share
  • And much more!

Join the conversation on Podopolo https://podopolo.com – available in for free in both the Google and Apple app stores – and unlock special perks including a chance to have a complimentary 15-minute business growth or podcast consult with me.

More about Jill Johnson at www.woccon.org

Jill Johnson

More about Jill Johnson at Woccon

Jill Johnson is the Co-founder and CEO of the Institute for Entrepreneurial Leadership and also Women of Color Connecting. She has nearly 30 years of experience as a business strategist with expertise in financial analysis, marketing, and business development.

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