Joy Schoffler Minisode
Joy Schoffler knows how to bootstrap a company to swift profitability on operational revenue alone. That’s how she built financial technology PR agency Leverage PR, before selling it to step into the investment world where she now encourages women to invest in other women entrepreneurs. Co-founder and Chief Strategic Officer of Upside Avenue and Casoro Capital, Joy shares her insights on how to manage money as an entrepreneur, where to invest it and why you have to pay yourself as your grow your business.
So many entrepreneurs fall into the trap of paying themselves last, if at all.
It is a trap known as “entrepreneurial poverty” and it can be a disaster both personally and for the business you are building.
Joy Schoffler is an entrepreneur and investor who shares her advice on how to build a company profitably on operational revenue while being sure to reinvest in yourself and other properties or companies apart from your own.
One of my missions with Wings Of…Inspired Business is to help women get savvy about money – and to invest in other female founders – so Joy’s advice is a must-listen for us all.
Joy built her financial services agency, Leverage PR on operational revenue alone, and sold it two years ago to move into the investment world.
Joy is now founder and Chief Strategy Officer of Upside Avenue and Casoro Capital, and after selling Leverage PR, she spent four years on the board of CFIRA working with the SEC and FINRA on JOBS Act implementation, which enabled online investing as we know it today.
Learn on this episode:
- Why you have to pay yourself first
- How to avoid falling into the trap of undervaluing yourself and your time
- Putting profit ahead of revenue
- The 1/3, 1/3, 1/3 strategy for diversifying how you spend and invest your profits
- What it takes to grow from startup to exit
- What you need to know about crowdfunding and angel investing
- Why women must invest in other women
- And much more…
More about Joy: www.upsideavenue.com
Joy founded and built Leverage PR, a public relations firm focused on the financial services, technology, and real estate sectors—before selling it to the New York based Caliber Corporate Advisers, a strategic communications firm which works in similar sectors.
Joy currently sits on the advisory board of the SXSW Accelerator, AARP’s FinTech Accelerator and the FinTech Professionals Association. Joy additionally spent four years on the board of CFIRA working with the SEC and FINRA on JOBS Act implementation, which enabled online investing and crowd-funding as we know it today.
A former director of acquisitions and long-time investor of The PPA Group (Upside Avenue’s parent company), Joy helped acquire more than $250 million in real estate helping the company to make Inc. magazine’s “Inc. 5000” list of fastest growing private firms two years in a row.
Joy has spoken throughout the globe on financial technology and is a regular media contributor, she was the recipient of the Stiletto Woman in Business “Entrepreneur of the Year,” Women Communicators of Austin’s “Outstanding Austin Communicator,” and the 2016 Austin Under 40 award.
Joy served as a finance and public affairs officer in the U.S. Army Reserves and Texas State Guard.
Read the full transcript here
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