Entrepreneur Kaaren Whitney Vernon shares how she pioneered a new way to engage Millenials with scripted series on YouTube for big brands like Walmart and U by Kotex with shift2, the company she recently sold to Shaftsbury. We talk innovation in marketing, customer engagement, and what it’s like to exit your company.
Kaaren Whitney Vernon knew something was up when her teenage boys were no longer leaving empty pizza boxes in the TV room.
They were on YouTube.
Longtime marketing visionary and pioneer of marketing to millions of Millenials for brands like Coca Cola and L’Oreal, Kaaren knew there was opportunity in YouTube the big brands and marketers were not recognizing.
Listen to how she pioneered creative and award-winning scripted series on YouTube that went viral for big brands like U by Kotex, Royal Bank of Canada and Walmart.
Last year Kaaren sold shift2 to Shaftsbury, where she is now SVP of Branded Entertainment. Kaaren is also President of the North American chapter of the Branded Content Marketing Association – where true to the spirit of the girl I knew in High School, she’s challenging traditional marketers to re-imagine how to market in a world where consumers are in the drivers’ seat.
We talk about what it takes to pioneer as a woman entrepreneur when you have to educate an entire marketplace about an opportunity you see so clearly, how it feels to sell your company, and what you need to know for your business or personal brand to be heard and loved by growing fans and customers.
More about Kaaren Whitney Vernon here: https://shaftsbury.ca
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More at https://wingspodcast.com
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