485 Lisa Sasevich:
Do you have a sneaking suspicion that what you’re doing right now is not your true calling … a feeling that you are Meant for More? That you have special knowledge, insights or expertise that the world needs right now? That you want to turn that knowledge into profits?
I’m Melinda Wittstock and today on Wings of Inspired Business we meet an inspiring entrepreneur who leveraged her own knowing, a feeling that wouldn’t go away, that she was Meant for More.
Lisa Sasevich used that feeling to propel her into a life of abundance and contribution beyond her wildest dreams.
Today Lisa shares how she went from being fired from her dream job the night before Christmas Eve in the middle of the 2008 financial meltdown… to building a home-based business that generated over $40 Million dollars in sales – all with 2 young children in tow! Lisa’s new book Meant for More is the perfect read right now as we’re hunkered down wondering what’s next in our lives during the Coronavirus Pandemic. It is the perfect time to look within and discover your true purpose. I can’t wait to share this inspiring interview with you.
Melinda Wittstock: Lisa, welcome to Wings.
Lisa Sasevich: I’m so happy to be here. I love your show.
Melinda Wittstock: Well, I love you and the book that you’ve written, Meant for More. Everybody should read it. What spectacular timing that you have this out right now in the world right now where we need it right now. What inspired you to write it?
Lisa Sasevich: I am so fired up to get this into the hands of every person and every person that that person loves. We all look across the dinner table or the work conference table, or in the mirror sometimes, and we see that person that we know is already awesome but has much more possible for them. People look at us and, in so many cases, see and think the same thing.
Lisa Sasevich: Meant for More, it’s the proven formula to turn your knowledge into profits. What inspired it was two things. One is that, for the last 10 years, we’ve been helping entrepreneurs all over the globe to do just that. Every time I looked into our live audiences or virtual audiences and I could see in their eyes, that’s what I saw coming through, is helped me to get my work out, because I know it’s meant for more.
Lisa Sasevich: A lot of this came from a more deep-rooted personal experience that I had, where I was 19, my mom was a young 48-years-old, I was in college in San Diego, she was living in Los Angeles, single mom, working her tail off, always, always like a mini-entrepreneur. She’d have these little side projects from her job but could never quite make the leap. At 48 years old, she got that surprise diagnosis, with no history of cancer in our family, that she had lung cancer.
Melinda Wittstock: Oh, my goodness.
Lisa Sasevich: It was a shocker because she was just healthy and fine. Then, bam. Melinda, within 10 months, I was driving home from college, taking her out of the hospital. She was just on so much pain medication. She was at the end. I brought her home to the little home where I grew up in Canoga Park. We laid in her big bed, I held her in my arms, and she took those last breaths. I have to say, at 19, I don’t remember a lot about what happened after that. A lot of it is a blur.
Lisa Sasevich: There is one thing that, every time I share about this, it’s like it was yesterday. I remember we were standing in the backyard of our little home. A lot of her work friends and our family friends and a few family members we had come over. We were doing a memorial service in our backyard, fold up tables. There are people coming to grab a sandwich and say what they loved about her. What I remember most, aside from how awkward it was for people to be around me and my brother who was 16, they just didn’t know what to say, is I remember overhearing their conversations.
Lisa Sasevich: What I heard over and over was they would talk about her. Her name was [Ayana 00:17:04]. They would say, “Oh, Ayana, if only she would have gone out on her own. She really could have done so much with it. She really should have made the leap. It was just like this of would’ve, could’ve, should’ve.” Would’ve, could’ve, should’ve. It just burned into me. I know, know, know now, looking back, that I made a decision that day that I was not going to live a would’ve, could’ve, should’ve life, that I was going to take the leaps, take the chances, figure it out, make those leaps that everybody said she would have, should have, and could have made.
Lisa Sasevich: She didn’t have that illumination. She didn’t have some of the personal development that I found and some of the wonderful mentorship that I said “yes” to. She was a single mom with two kids. In her legacy, I had that. That really started the journey and what I now share in the book, Meant for More, the meant for more journey. How do you go from that decision, which any of you could make anytime right now? You could just decide it. Today could be your New Year’s Day.
Lisa Sasevich: As a recent podcast host, I heard him say, “Once you decide, ‘I’m not going to live a would’ve, could’ve, should’ve life. I heard that and I’m not going to,’ and you want to make changes, you can start to follow the meant for more journey and really start to notice what were you uniquely made for.” Follow the breadcrumbs to what I call your million-dollar value. It can change everything in your life, as it did for me.
Melinda Wittstock: Gosh, what an inspiring story. Sad, but so inspiring. You see so many people who are living those would’ve, could’ve, should’ve lives. What holds us back? Is it fear? What is it that stops people from really taking that leap? When you work with clients, Lisa, and they’re stuck somehow and you’re helping them to get to that thing, what is the barrier? What’s the issue?
Lisa Sasevich: What I see is that, number one, the biggest thing, it’s actually just a technical thing. They just don’t know what step to take. They feel it, but they have no idea. People were held back because they don’t know where to start. That’s number one. Then, number two, I think that for some people, there is fear. In fact, I think a lot of the fear is just fear of your awesomeness.
Melinda Wittstock: Right. Yes.
Lisa Sasevich: Fear of failure, but there’s also fear of how magnificent we are.
Melinda Wittstock: Especially for women, don’t you think? I don’t think men have that as much. I don’t know. I see so many women really afraid to step into the light, or really afraid to really go into video and their Instagram, or really showing up, or selling, or really stepping into their value. What are we afraid? Why are we afraid of success?
Lisa Sasevich: Yeah. I do see that, a lot of times, though, it is more on the technical side, which is why when I wrote Meant for More, I made sure it was a simple-to-follow five-step formula, like, “Hey, you want to be on the meant for more journey. You’re not going to live a would’ve, could’ve, should’ve life. Your memorial service, they’re not going to talk about what you would have, could have, should have. They’re going to talk about what you did, the difference you made, your contribution, the connectedness. Here’s the first step.”
Lisa Sasevich: That’s really how the book is written, is exactly what to do. The first thing and what I’d love to share about today is really taking the time. Some of us have more time on our hands right now than we did a month ago, right? There’s a lot of things going on in the world that are causing that. Why not use that time, instead of being frozen and being in fear, what if we use that time to be fueled? What if we find resources like this? Or, get the book right now. It’s available on Amazon, on Barnes & Noble. What if you use this time to be fueled?
Melinda Wittstock: Absolutely right. It’s always a choice. Where do most people in your experience, Lisa, find those clues as what they’re meant for? Sometimes, think of what you did as a child or what you’d love to do when time’s disappearing, if you look at what you just absolutely love to do, what are the breadcrumbs, as you say, to help people?
Lisa Sasevich: The path, really, some tips that you guys can use right away, if this is calling you, if it’s calling on you, your meant for more heartstrings, to discover your unique value or, what I like to call, your million-dollar value, or another way to say it is getting on your dime, if you think about a dime on the ground, it’s this tiny little spot, what if there is a place on the universe that’s your dime? It is yours to provide. It makes use of all the good thing that’s happened to you and all the difficult challenges you’ve had. What if there’s something that all of that was for, that if you could harvest that, you could really help a lot of people because of your experience, your knowledge around those areas? There’s actually some things you can do that are fun and easy and super enlightening to discover your unique value.
Lisa Sasevich: In a moment, I’m actually going to give you, I started building a course. We were going to put it on the market for $500. Then, when things really started to go on in the world and I saw that there was going to be people really, really needing a lift, we decided to offer it as a gift. It’s for free. You can thank Melinda for this. In a few minutes, I’ll tell you how to get that.
Lisa Sasevich: I’m going to pull these tips right out of this Discover Your Unique Value course. Let me give you a couple. Then, you can get all five of them and actually start to do this work by grabbing the course and working with us in our Online Business Academy. It doesn’t matter where you are or what time zone you’re in.
Lisa Sasevich: One of the tips to discover your unique value is look for the area where people constantly want to pick your brain. We all have that place where people will usually sound something like, “Melinda, hey, can I take you to Starbucks just 20 minutes? I just want to pick your brain about how you have such an amazing podcast.”
Melinda Wittstock: I get that.
Lisa Sasevich: You can get that.
Melinda Wittstock: I get that all the time.
Lisa Sasevich: Or, “I just want to pick your brain about how to create a following the way you have.” There may be things that, for you, people, probably want to know how do you successfully scale a business? We each have things. They may not sound business. It could be more like, “Hey, how did you get your high school or even extra provisions at school?” “How’d you get so many college choices for your daughter when she was sort of a B average?”
Melinda Wittstock: Right. All these people are reflecting to you your expertise and they’re showing you that there’s a demand.
Lisa Sasevich: Right. That’s the first of the five exercises, is really taking that inventory of where do people want to pick your brain. People always wanted to pick my brain about how to sort of figure out what they offer. It was actually when I had this realization, which I’m offering up here, that what if I picked my own brain? We teach you how to do that in the Meant for More book. What if I picked my own brain and really looked and saw, “What was the process that I used to really nail my offer?” Then, I could organize it. I could put it into a fashion that I could help a lot of people with.
Lisa Sasevich: That’s precisely what we’ve done. We’ve done over $40 million in sales from home. I’m a work from home mommy because of this one thing. I’ve organized my knowledge. I’ve picked my brain. Now, I don’t need to sit at Starbucks 20 minutes at a time with people. We’ve been able to help over 15,000 people all over the world. This is the first question you have to ask to be able to get on that road.
Melinda Wittstock: Mm-hmm (affirmative). Oh, my goodness. Yes. That is so, so important. Right now, with coronavirus, we are all social distancing. There’s this amazing opportunity to create replicable systems like what you’re talking about and online courses. I think it’s going to be the time when online courses and virtual summits or memberships, things like that that are online, go mainstream. There’s such a huge opportunity.
Lisa Sasevich: I’ve got three gyms I go to, one for cardio, one for weightlifting, one’s more of a bootcamp thing. They’re all closed, but they’ve all figured it out in a matter of 48 hours. Now, we’ve all seen people suffer with this for years. How do I do it? Well, in 48 hours, they’ve all figured out how to offer virtual classes.
Melinda Wittstock: That’s amazing.
Lisa Sasevich: There’s something that this word, technology. That’s the thing. It’s not just about getting Zoom or getting the technology. Napoleon Hill said this best in the book, Think and Grow Rich.
Melinda Wittstock: I love that book. That’s one of my bibles.
Lisa Sasevich: It is. What he said that pertains to what we are talking about, Melinda, is he said, “It’s not the quantity of knowledge that you have that will bring you a great fortune. It’s organized knowledge.” What we’re talking about is how do you get all that good stuff that’s swirling in your head that could really make a difference in the world out of your head and into an organized fashion where, then, you could offer it up live or virtually. It won’t be long till we’re back together in live settings. Using the opportunity of this time, you’ll be ready for both.
Melinda Wittstock: Absolutely right. This is a great example. I think of podcasting. I started this podcast purely as a passion project, because I had a different business. But then, it led to all these other things. People started to say things to me like, “How do you podcast? Melinda, how are you making money from podcasting? How are you doing all these things?” This is not only grown into all these different things for women and these different services for women. It’s also grown into a podcasting network. It’s systemized in that exact same way. There’s much scope.
Melinda Wittstock: What you’re doing right now in the world, Lisa, in terms of helping people to do this, it’s vital. I thank you for doing it, because I think of how many women and men. When you think of all the people that you’ve trained to be able to do this over time and you think of all the value that you’ve created for those other people, and then, they’ve been able to create for their people, all of it, I always say to women who are afraid of the sale or afraid to step into that, just think about the mission. Think of the value you’re providing. Think of the lives you’re improving. Don’t hold back because we need you. We need you in this world right now stepping into the light.
Lisa Sasevich: Right. Me, too. Yeah. Harvesting and knowing, discovering our unique value, I think, is one of … Even if you’re already serving the world in a big way, I’m going to recommend, get our gift. It’s at meantformoregift.com. You can just go there now. Meantformoregift.com. Again, it was designed as a paid course. You’ll put your name and email. You’ll get an email from us with your access code to go into our Online Business Academy as our gift. There won’t be any payment now. It’s our gift, just to help people with this.
Lisa Sasevich: Here’s another thing that comes out of it, is there’s something counterintuitive that I think is worth mentioning here. It’s another one of the tips. Here’s the question. What if you could be paid the most for that which comes the easiest to you?
Melinda Wittstock: Isn’t that always the way, though? It’s so funny. Sadly, it took me a long time to figure that out. I thought things had to be hard to be valuable, for years in my life, before I realized that, actually, no, the things that are intuitive to me and are really easy to me, those are the ones that create the most value for people. The stuff that God or source or universe gave you was for a reason.
Lisa Sasevich: For some of us, yes, it’s innate, it’s intuitive. Others, it maybe gave you through that you went to a particular college or you chose a particular career path, or you had certain parents or experiences. That’s the thing I want everybody to consider. Like Melinda said, we’re taught that the harder we work, the more we get paid. Really, what our clients come to see as they take the meant for more journey, and we really, really help you with the mindset shifts around this in the meant for more book, is that it’s actually those things that come the easiest to you but baffle others that you want to hone in on.
Lisa Sasevich: Really, that’s the second of the five steps in discovering your unique value, is what’s easy for you but hard for others. Of course, these are the places they want to pick your brain. It all starts to loop together. Take some inventory. There’ll be a worksheet. There’s some videos that will walk you through and really help you think this through.
Lisa Sasevich: I’ll say, all of this discovering your unique value, it’s actually the second step in the meant for more formula. There is one step that comes before, that I think is important to mention before we wrap up our time together. That is that you really, really want to reframe the game when it comes to sales. You want to make peace with sales. That’s actually the first step.
Lisa Sasevich: There’s something about when people pay, when they pay you, they pay attention to you. What happens if you stay in the letting people pick your brain for free zone for too long is you give away this gold. How you lost the weight and kept it off, how you have that great marriage, how you met your soulmate, how you invest your money, whatever that is. You pick your area and plug it in.
Lisa Sasevich: When you get continuously let people pick your brain and you give, give, give, because that’s who you are. They don’t do anything with it, because they didn’t pay, they’re not really paying attention. Generally, how it works, you start to doubt your gift. So many people have talked to their gift away or decided it didn’t have value, or they don’t want to be boastful. Now, the world is absent of what you have to offer. That is just a disservice. That’s a disservice to the planet. If you’re spiritual, that’s a disservice to your trusted source.
Lisa Sasevich: That’s sort of the unsaid in giving it away for free, is that if it’s not valued, if people aren’t using it, which generally we don’t when we don’t have some skin in the game, it’s so, so easy for you to think that it didn’t have value. Nothing could be further than the truth.
Melinda Wittstock: Lisa, I want to take you back in time a little bit, because I know you created this whole amazing empire of yours after being fired from a job. It was a recession. It was a difficult time. You’ve walked your talk on this. I want you to share a little bit about that. It will give people inspiration to hear you tell your story, I think.
Lisa Sasevich: What I would give, if I could roll back to the clock, obviously, it was good that I didn’t, but if I had the meant for more journey, if I had the steps, the formula in the book, that would have made my path a lot faster. Obviously, that’s how the steps got developed, is I sort of had to sled through the mud and figure it out. That gave me the rearview mirror to be able to share it here and, hopefully, help some of you accelerate your path.
Lisa Sasevich: I had a newborn. My son, Elijah, a three-year-old, my daughter, Sierra, my then husband, Michael. We were in a 13-year path to creating a transplant heart surgeon, a long path of medical school residency. He was in fellowship. We were living in a town where I didn’t even know anybody. It was Tucson, Arizona. I love Tucson. I didn’t know anybody. I had very little support. The night before Christmas Eve, I received the call that I was being fired from my dream job. I loved the woman who ran the company. I was supporting the company. We have used a lot of my sales strategies to grow the company, in just a handful of years from 300,000 to 1.3 million. We were teaching relationship work and helping women all over the world.
Lisa Sasevich: Then, boom, a nightmare. It was gone. The company changed directions and I was not a fit anymore. It sent me into that dark night of the soul that some of you may have experienced, or may even be experiencing. It put me on the path to figure out, “I’ve done this for Pfizer, for Hewlett Packard, and now, for this company. I’ve made so much money and made such a difference for so many companies. What is my gift? How could I do it around my own gift?” I couldn’t see it. I couldn’t see it. It was obvious to everybody else, but I couldn’t see it. In fact, I’m going to give you one more of the exercises that you can find at meantformoregift.com. It’s an analogy.
Lisa Sasevich: Everybody, put your finger on the tip of your nose right now. Nobody can see you. Just go ahead and do it. Now, try to see the tip of your finger. Try to see the tip of your nose. You can’t. In fact, the way I would say that is it’s so close to you, you can’t see it. That’s your unique gift. It’s right there at the tip of your nose. When you go to meantformoregift.com and you watch videos and you download the workbook, it’s like being able to see it.
Lisa Sasevich: It really was from having mentorship, doing some group seminars, that a coach asked me, “Lisa, what is it that really lights you up? It just kind of turns you on like nothing else.” I was embarrassed to answer because it was kind of a businessy thing. I said, “It’s when I lead introductions for the company that I’m working for and when 60% of the women say yes to doing our courses, there’s nothing that turns me on as much as almost nothing.”
Melinda Wittstock: I know, yeah. Be careful what you say.
Lisa Sasevich: I know that their whole lives are about to change. I’ve done those seminars and they’ve changed my life. He said, “Wait a minute. Wait, wait. Stop, Lisa. 60% of the people who come to your [crosstalk 00:36:48]?” Guys, I had no idea. Some of you might be saying that, if you’re familiar with industries that use a speaking or an intro or a lunch and learn in order to get new clients. I didn’t know that was all out there. I just had seen it at personal development workshops.
Lisa Sasevich: I was leading introductions and really figuring out, what do you say and how do you set the chairs, and how do you create that tension without people feeling pressured? Really, my obsession was how do I get an on the spot “yes,” so that they don’t leave thinking about it, forget about it, like they go in to get the transformation that we had to offer.
Lisa Sasevich: He saw it. It was right at the tip of my nose. He said, “That’s incredible. Do you know that most people think that if 10% of their audience or 20% buys at the end?” He said, “You should really write down everything you figured out.” I did and I put it into a little e-book that, back then, was called The Invisible Close. That’s still my brand today. That’s the brand that’s done millions of dollars of sales and helped people all, like I said, 134 countries, you guys. I didn’t even know there was that many countries.
Lisa Sasevich: It’s an Inc. 500 Company. We’ve won number 20 in women-owned businesses and twice in the Inc. 500. I’m sitting at home. I have a 13-year-old and a 16-year-old now. It’s really a Cinderella story of business. That’s what can happen when you get on your dime. That’s what can happen when you discover your unique value. It’s why I recently wrote this course and it’s why I’m just on fire to have your help in getting it into as many people’s hands as possible.
Lisa Sasevich: By the way, you can share meantformoregift.com with people you love. When you go to get the Meant for More book by Lisa Sasevich, buy two. Every single person that’s read it says, “I didn’t even get through the first chapter and I gave it to someone I loved and had to buy a new one for myself.”
Melinda Wittstock: That’s amazing. Well, that shows, though, that what I believe, too, is that there’s a providence. There’s a sort of a universal energy that really helps us when we’re in alignment with our true purpose. It’s a funny thing. I’m on my fifth business now. I know the difference between doing ones that are in alignment and ones that are not. The ones where you feel you’re pushing a boulder up a mountain, or for every step forward, you get kicked back, it’s because it’s not quite in alignment.
Melinda Wittstock: I know right now because there’s a wonderful flow around what, personally, I’m doing right now where the right people show up at the right time. There’s an ease, I guess. People talk about it as flow states.
Lisa Sasevich: Mm-hmm (affirmative).
Melinda Wittstock: It doesn’t have to be hustle. It can be easy. I mean, we all have to work.
Lisa Sasevich: You’ve got to do the steps. You’ve got to take the action.
Melinda Wittstock: You do.
Lisa Sasevich: Tell me if this hits the mark with what you’re talking about, Melinda, the way you feel right now. It’s really, I think, the state that so many of us really want to be in. How do you know? Again, what’s the steps? How do you get there? I think a great public example of getting on your dime is Oprah. She’s such a public example. 25 years, she had that show. She was on her dime, right? Doing exactly what she was made for. All the school of hard knocks of her childhood, all of her prior education as a journalist, everything came together to make her be a perfect host for that show to rock it out for 25 years.
Lisa Sasevich: Now, that’s what it looks to be on your dime. Then, what happens? That meant for more feeling came up inside her. That’s what I assert happen. She started to feel like, “Wow, even though I’m helping so many people, there is something more.” She did the courageous act. Let me tell you on, your meant for more journey like her, there will be some letting go. She let go of the show. It was hard to believe. Who would have ever thought? Would you have the courage to do that?
Melinda Wittstock: Yeah. We need to. I feel that if we don’t have the courage to take those steps, the universe does it for us.
Lisa Sasevich: Yes, right. You take the chop or you get to chew by force. She’d taken that. That’s one of her sayings, by the way. Then, she went and created the OWN Network. Now, what’s beautiful about that, thinking through the lens of your meant for more journey, each of us, is that we’re watching her get on her dime again. It wasn’t like she got on it right out. It wasn’t like it hit right out of the chute. It had to go through different formats and different iterations. Now, you get to see this amazing woman still inching toward her dime.
Lisa Sasevich: We’re all on that journey. It’s a journey toward getting on your dime, your million-dollar value. It was beautiful to see her have the courage. I did something similar in the last year. I have this business that’s like the Cinderella story of entrepreneurship, and business training, sales conversion training for mission-driven entrepreneurs. After 10 years and 20 consecutive seven-figure events in 10 years, I mean, that’s [crosstalk] our work.
Melinda Wittstock: Amazing.
Lisa Sasevich: I got the meant for more feeling, too. I didn’t have the name for it. I was actually done that I wrote this book, that there is something that my trusted source wants me to make some space for. I don’t even know all of what it is yet. I think it’s this. It’s this message right now. I didn’t know this was coming.
Lisa Sasevich: Having the courage to let go when it’s time to let go and being willing to check in. Then, having that let go of one trapeze and stretch that arm out.
Melinda Wittstock: Absolutely.
Lisa Sasevich: Either one that you feel is out there, but maybe you can’t see it yet. [crosstalk]
Melinda Wittstock: Well, I love that metaphor because people have heard Allison Maslan on this podcast a couple of times talk about that trapeze metaphor. I think you and I have both had the opportunity to work it on her trapeze.
Lisa Sasevich: Yeah. [crosstalk] trapeze.
Melinda Wittstock: Right. The fascinating thing about that, well, there’s a couple to me. One of them is being able to just move forward without necessarily knowing or seeing everything and have the courage to do that. It’s also the timing. It’s being able to kind of being focused and do the thing that you’re doing right now really well. Trust that you’re going in the right direction and things will line up. Also, be willing to learn. You may not grab the bar exactly right. The next time, you do.
Melinda Wittstock: It’s such a wonderful metaphor that you have to let go of that trapeze to catch on to the next rung or bar, or whatever. You’ve got to be able to let go to get to the next.
Lisa Sasevich: There’s this dynamic. If you hold on and you grab the new trapeze, kind of try to picture this, guys, what happens? You can dislocate your shoulders. It can be very painful. At the same time, if you let go, in many cases you can’t fully see the whole picture of these trapeze, there is a time that you may be flying through the air untethered.
Lisa Sasevich: I’ve created that space for myself intentionally. Again, as Melinda said, and Oprah says, “If you don’t take the chop, you may get to chew by force.” That’s probably what happened to me back when I was fired from my dream job. It was time to let go. I probably never would have. Then, all of the good I’ve done in the world in this version of myself, this reinvention wouldn’t have happened.
Lisa Sasevich: I know that from there, I couldn’t see here. Also, now, because of going through it, I know that I can’t see whatever it is. It’s unfolding for me next. I’ll leave it at that.
Melinda Wittstock: Exactly. Well, exactly. You get old enough and you look back and you see all these things that were adversity and you realize they didn’t happen to you, they happen for you.
Lisa Sasevich: I love that. I love that.
Melinda Wittstock: I just wish, when we look back on our lives and we think, “Oh, my goodness. I wish I’d known that.” On the other hand, I’m really glad and I’m grateful for the things that have happened, even the bad things, because it’s made me who I am today.
Lisa Sasevich: Yeah. You are amazing and what you’re providing is amazing. I can’t thank you enough for having me here today and for allowing me the chance to share.
Melinda Wittstock: Lisa, anytime. You’re welcome here anytime. Such amazing advice. Really, everybody, seriously go get Lisa’s book. She’s been so generous with her offer. Lisa, thank you so much for putting on your wings and flying with us today.
Lisa Sasevich: It feels so good.
Melinda Wittstock: That was great. Thank you.
Lisa Sasevich: Thank you.