Bestselling author of Mass Influence and Entrepreneur Teresa des Grosbois shares how to become a viral influencer and thought leader. We dig deep into why some things go viral, and talk giving forward, “evolutionary business” for social good, and personal growth.
Ever wonder why something suddenly explodes on the national consciousness? How some seemingly random video or comment suddenly spreads like wildfire? Ever tried to make something go viral… Ever tried to deconstruct the magic of word of mouth?
Social networks put a whole new twist on the scalability of word of mouth marketing and engagement. For brands – business and personal brand alike – viral is the holy grail.
Teresa de Grosbois is the international bestselling author of Mass Influence – and she’s sought after by both entrepreneurs and Fortune 500 executive teams wanting to better understand how local word of mouth can suddenly turn into epidemic.
Teresa is someone who walks her talk with authenticity, having taken three of her books to best-seller status in only 8 months. Her book Mass Influence hit #1 international bestseller status in North America and Europe on the same day it launched using the very word-of-mouth techniques she espouses.
She is also Chair of the Evolutionary Business Council, where she leads an international, invitation-only council of speakers and influencers dedicated to teaching the principles of success. Teresa is also the co-founder of the Global Influence Summit.
We talk influence, personal and professional, how to become a great influencer, how our beliefs dictate our results, and why “evolutionary business” – that is “conscious capitalism” and evolved enterprise for social good – is the future. We examine also the relationship between personal and business growth.
Here are some of Teresa’s tips for women in business:
- Authenticity Rules: You cannot be an influencer without knowing your true purpose and mission and walking your talk. Here is Theresa’s definition of authenticity: “Authenticity is your inside voice saying the same thing as your outside voice. In other words, what you’re thinking and what you’re saying and doing are in alignment.”
- What Limited the Child Can Inspire Personal Growth: We talk about what motivated Theresa to become an expert in influence, and trace it back to 3 year old “Tessie”. We all have limiting beliefs we learned in childhood, and as we face and overcome the limits we can be more authentic – the key ingredient of influence.
- Your Beliefs Dictate the Results: If you believe it will be hard, it will be hard. When out raising capital or negotiating a big deal or sale, visualize and expect what you want. When you assume the best of others they are more likely to respond accordingly. Teresa: “When you walk into the room with, “This is going to be tough,” you create that energy around you. When you walk into the room with, “I'm so brilliant, I am going to see the projects to pick up that aren't tough, and I am actually going to help create the projects that aren't tough, and this is all going to be easy, like floating downstream,” then a mind shift happens for everyone in the room. Because if you walk into, “I'm going to create that this is easy,” then a different conversation ensues.”
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Read the full transcript here:
More about Teresa here:
- Mass Influence – The Book
How to Find Teresa on Social Media: