02 Opposites Attract: Entrepreneurs Lena Phoenix and Steven Sashen on Love, Business and Turning Down Shark Tank

Lena Phoenix and Steven Sashen are sprinting with their fast-scaling business Xero Shoes, moving from “nail-biting survival” to “nail-biting growth”. They reveal how they manage their love of business with the business of love, and why they rejected Kevin O’Leary’s offer of $400,000 on Shark Tank.

Show Notes

The love of business. The business of love.

Steven Sashen and Lena Phoenix share what it is like to “couplepreneur”– that is, juggle the demands of business, parenting, domestic tasks, all while somehow keeping a sense of humor, and their romantic relationship fresh, sexy and loving.

It is, after all, what we all crave, right?

Abundance in ALL areas of our lives.

Lena and Steven are founders of the footwear company Xero Shoes. If you’re a Shark Tank fan, you may remember Lena and Steven turning down a $400,000 offer from Kevin O'Leary.

Both are serial entrepreneurs: Steven a former professional stand up comic, award-winning screenwriter, and a competitive sprinter (one of the fastest men over 55 in the country), and Lena, an operational maven who built and sold her first company, a mortgage company, in her 20s. Since her exit, she’s s served as President of a management, Internet marketing, and a publishing company, and managed operations for a housing cooperative. She is also an award-winning author of the fiction book “The Heart of the Cult”.

Learn on this episode of 10X Together how to:

  • Transition from “nail-biting survival” to “nail-biting growth”
  • Know what is a good opportunity vs. another shiny object
  • Balance vision with operational detail
  • Respect one another and allow one another to truly soar
  • Learn from dogs about being in the present (and who to trust)
  • And so much more!

More about Xero Shoes here: xeroshoes.com

Steven and Lena are offering a Rox Mat foot massage strengtheners with any order over $40

Read the full transcript here:

https://www.melindawittstock.com/10xtogether/xero-shoes-lena-phoenix-steven-sashen-shark-tank-kevin-oleary-10x-together-wings-of-inspired-business-couples-love-valentines-day-entrepreneurs-entrepreneurship-couplepreneurs-transcript/

Where to follow Lena and Steven on social media:

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