200 Melinda Wittstock: Mindset, Mojo and Money
Melinda Wittstock launched Wings Of…Inspired Business to honor the entrepreneurial journeys of women and catalyze an ecosystem where women in business step into their authentic power and purpose, extend their influence and impact, and lift each other to new heights of success. Today Melinda interviews some of the most accomplished female founders about their Mindset, Mojo and Money secrets. Guests include Kara Goldin, Alllison Maslan, Jennifer Love, Jules Schroeder, JJ Virgin, Teresa de Grosbois, JuliAnn Stitick, Natalie Ledwell, and Christy Whitman.
You’ve probably heard this phrase: “You get … what you think”. It sounds so simple, and yet…
So many of us struggle to focus our thoughts on manifesting the goodness and greatness we truly want in our lives and businesses… and instead we focus our brainwaves on all the things we DON’T want, all the things we don’t have, all the things we fear. Problem is, well, we get what we think.
I’m Melinda Wittstock and today is the 200th episode of Wings of Inspired Business – ok, wow, so yes, 200 episodes in, and I am so grateful to be able to bring all these inspiring interviews to you … all in the hopes of helping your manifest your dreams.
If you’ve been with me from the start you will have seen a pattern emerge from the many interviews I’ve done with so many inspiring and successful female entrepreneurs. It’s more than a pattern – it’s a secret of success – and before I share it, I’d love it if you could take a couple of minutes and subscribe, download and review Wings of Inspired Business on iTunes. I’d love your feedback and your downloads and reviews will help more entrepreneurs discover these insights, inspirations and actionable tips! Thank you!
Now, back to that Secret.
ALL successful women entrepreneurs I know and I’ve interviewed on Wings share an awareness that all the mojo and money we manifest, all the influence and impact we have, all the confidence and connections we create… that all of our successes we enjoy (or the failures we endure) begin in our minds eye.
Yep, it’s all in our mind. OK sure, it probably doesn’t feel like it, and yes, very few of the women you hear on this podcast knew this truth when we began our entrepreneurial journeys.
Many of us struggled in isolation, not knowing where to turn or who to turn to for help.
Many of us got trapped in perfectionism, doing the business equivalent of cleaning the house because the housekeeper was coming – perfecting, and perfecting and perfecting some more till the opportunity was lost.
Still more of us confused the idea of “having it all” with “doing it all” and shied away from playing big – or burned out trying – because we thought we had to be all things to all people at all times.
Some of us “dimmed our light” – worried that standing out would cast us out … of our friendships, relationships…
And all of us, at various points of stress and overwhelm, without exception, have at times undervalued ourselves and our contribution – whether undercharging, overdelivering, simply not thinking big enough to seize an opportunity perfect for us.
Yet here is the secret successful female entrepreneurs share:
Somehow something somewhere conspired to help us break through all that self-doubt and fear–– invariably it was a challenge, a setback, a divorce, a tragedy, a health or financial crisis, a failure – a painful or shameful moment of adversity that pointed us to the powerful choice we all have.
To grow or not to grow?
When we grow we usually have growing pains – and these mental muscle aches can push you off your path of purpose and passion – and into worry, self-doubt and fear. We can easily start to question ourselves, think we’re somehow not enough, even let our subconscious minds put roadblocks in our path. Not ask for the sale. Self-sabotage a project. Let others talk us down.
“I always tell people that instead of actually articulating to all kinds of people around you that you can’t do it, instead why don’t you question yourself why you don’t believe that”.
That’s Kara Goldin, founder and CEO of hint. Kara turned the “aha moment” that helped her lose 50 pounds into an experiment in her kitchen that she has now grown into a near $1 billion unicorn.
“I mean I always say to people that I think our biggest challenge as entrepreneurs is often putting walls up in front of yourself, and trying to figure out, ‘Okay, how do I actually get around this wall or break this wall down?' I've just always been a person that is all about, ‘Well, just break it.' Sometimes I just don't even allow enough time in my head to figure out, ‘Oh gosh, that's going to be really hard. I guess I shouldn't launch the product”.
The walls Kara talks about take many forms.
Take a moment and think.
What walls do you construct for yourself? Often they are invisible.
Often the wall is procrastination: Planning for the sale – rather than asking for it.
Often the wall is isolation: Being a control freak rather than asking for help. Or simply not speaking up and being heard.
Often the wall is perfectionism: We convince ourselves we need more training or a credential, we convince ourselves that the product or service isn’t ready.
Often the wall is overthinking: We assume something has to happen in a certain way … Mostly we play it safe – we think too small – about the impact we can have, the money we can make, the size of the businesses we can build.
“Do one thing a day that scares you.” What if you're not being afraid is a problem? To me, I look at life, and I know when I get to a point that something is not scaring me; then I'm playing small again. Then I am not expanding my horizons, getting out of my comfort zone.”
That’s JJ Virgin, the bestselling author, celebrity nutritionist and founder of two 8-figure businesses.
“My thing that I use with being in a coaching program, a mastermind with a bunch of health entrepreneurs, is I teach them to be afraid, to face that fear, to step through it, that it's critical, and that if you're not afraid, you're playing small.”
Yes, JJ is right. If we are not afraid, we ARE playing too small.
Just last week I was masterminding with 40 entrepreneurs and we were challenged to name our number for next year – that is, the gross revenue we want for 2019. Around the room we went, and I could see the fear set in. And then, one by one, all but two of us women stayed in the 5 or 6 figures. Women who are capable of reaching 7 figures, a million dollars, the 2 comma club.
Privately several admited to me after they had played too small, they had let limiting beliefs stand in their way, they had built walls as well as a ceiling.
“I think so many of us come from that energetic space of, “This is too hard, and I can't.” When we shift that within ourselves, then it becomes possible.”
Jennifer Love is a 5-time serial entrepreneur who has raised $100 million for her businesses, conquered Shark Tank, and now helps women change their mindset about money so they can create profitable 7-figure businesses.
“The way that I phrase this is, it's not a matter of if, it's just a matter of how. How am I going to do this? I may need to crawl over that wall. I may need to break it down. I may need to get the water to flow around it. Whatever it is, it's figure-outable. Right? But if we have the mentality of, “It's possible,” and, “Things are possible,” then we can make it possible.”
Jennifer, CEO of One More Woman, shares the story of a woman who had landed a 6-figure contract and then took three months to send the invoice.
“Why? Why did she not? Because she was literally sitting with this old belief of she somehow didn't deserve it. It was somehow bigger than her, and she was actually afraid of it. And that goes back to what I've identified as forming money scripts that are running in our brains. As I've looked at all this information that I've analyzed and aggregated, actually more than 50% women entrepreneurs are avoiders. We say we want more money, and yet we push it away or we look away from it. We're not tracking our metrics, and we're literally not sending invoice out.”
What this means in practice is that only 3% of women reach $1m in revenue.
We’re going to hear more in a moment from more of the successful women who have found their Wings – and dared to play bigger by working on the mindset that manifested all that mojo and money …
…and first I have a special invitation for you. And here’s why…
It’s hard to manifest success… if you’re feeling blocked, overcome with overwhelm, or you’re trying to be so perfect at everything you do… there is nothing left of you.
Here’s what I’ve discovered on my own entrepreneurial path: You DON’T have to #DoItAll to #HaveItAll…
Do you want to know more?
I hope so because I’ve brought together 60 of the most successful women entrepreneurs including Kara Goldin, Allison Maslan, Tina Sharkey, Christy Whitman,…;) and all of us have struggled with overwhelm, isolation and perfectionism … and found a way forward … so that we could build successful businesses AND build those businesses to allow us to enjoy life along the way.
I want to share our secrets – and that’s why I’m inviting you to Wings of Success, where we all share our proven #MindsetMojoMoney methodologies with practical advice across sales, marketing, financial, self-care, you name it. It’s free for live streaming – and you can also get instant downloads and lifetime access with an early bird discount to have all these video masterclasses, cheat sheets, swipefiles, resources at your fingertips – you can also join our exclusive Wings of Success Inner Circle for mentoring and a private mastermind.
So grab your wings now at WINGSSUMMIT.COM/
And of course Jennifer Love, JJ Virgin and many other women you’ve met on this podcast today or in our first 200 episodes are part of Wings of Success – and I can’t tell you how grateful I am to have catalyzed this growing community of women helping other women! So please do check it out – and …please also like us on Facebook at wingspodcast and connect with me personally at melindawings.com … You can also find me on twitter @melindawings and Instagram at melindawittstock2020. And don’t forget to review and download Wings Of…Inspired Business on iTunes – for your chance to win a day of private coaching from me with some spa time thrown in – details at wingspodcast.com/win
Back to our conversation now about what it takes to truly grab our wings and know, truly know, we can fly.
I’m Melinda Wittstock, serial entrepreneur and host of this passion project of mine called Wings of Inspired Business … now already at episode 200.
I’m taking a moment just to celebrate that number because all this time has literally flown by. Wings was one of things I simply started one day. I said something like, “podcasting. How hard could that be?” It’s taken flight with such ease because I didn’t put up any walls or ceilings. I didn’t overthink, over-plan or worry … about how I would get all the work done, how I would find guests, how I would finance and grow it or even if anyone would like it.
I literally took a leap and decided to grow my own wings midflight.
All I knew is that I have an important message – a mission really – to use all my own experience and expertise to help women in business let go of all the limiting beliefs that limit our true potential.
To help illuminate the flightpath to the influence and impact that is the destiny of a true innovator…
To encourage women to think bigger, to dare to dream, and take the steps from the inside out to change the game in their lives and in their businesses.
Because I know this: Together we can achieve amazing things.
In fact, science has proven that when women collaborate with each other, we release the feel-good brain chemical oxytocin.
We were meant to support and lift each other, and yet so many women in business deny their true feminine power – the power of connection – so busy we are ticking tasks off an ever growing list of to-do’s, getting it all done, and then wondering why we feel alone, isolated, overwhelmed and burned out.
The most accomplished women in business know another powerful secret: And its about how to turn that abundance mindset into authentic mojo – so we can extend our influence and impact.
We get our MOJO when we reach out to others – when we ask for help, when we give a helping hand, when we hire our weaknesses, when we catalyze gamechanging connections.
“Don't be afraid to ask for help.”
Juliann Stitick, entrepreneur, author and speaker, is known as ‘The Personal Brand Expert’ because she uses the insights from her own personal healing journey to go “beneath the brand” helping others to deep personal growth as the basis for creating the most authentic and magnetic brand.
“You know what, there are so many things that I am not good at, but I just ask for help. I look for people that are smarter than me. I surround myself with people that lift the world around them rather than drag it down, and I don't want to be the head of the pack. I do not want to be the head of the pack. I want to be there as someone who is being pushed and inspired and challenged by other people that are doing some things on a greater level than I am at that point in time. There's always room to grow.”
Business statistics show that those who hire within the first six months of launching a business are 10 times more likely to grow a sustaining business. Even more compelling is research that proves all successful entrepreneurs create what is, in effect, a business family. Author Daniel Coyle digs deep into the entrepreneurial “business family” phenomenon in his new book, The Culture Code: The secrets of hightly successful groups.
He has found what every woman I’ve interviewed already knows: We succeed when we develop and nurture a business family, that is, a community of coaches, mentors and peers we more often than not describe as our “family”.
We all need support, encouragement, perspective, accountability, advice and understanding, and the difference between your BUSINESS family and any other family is that these are the people who truly ‘get you‘ – the understand all the ups and downs, everything you'll ever run up against, all the challenges and pitfalls, and all the secrets to success. Your best business family has “been there, built that” before you. They are generous, kind, encouraging and they create a safe place to help you with your blind spots, those places where we sometimes cannot see our own shadow, an opportunity, a constraint, or a wall we've built for ourselves.
“I used to think I could just do it alone. I was totally fine, “I've got this. I'm good.” And the truth is that I didn't and I wasn't good. So, having a support network is just so critical and you know you can reach out to them for anything, whether you're just having a bad day or you need to find a contact that works at XYZ magazine. It makes the process more fun, more enjoyable, and much more rewarding to be on that journey with others,”
Cynthia Pasquella-Garcia is well known to many as a celebrity nutritionist, best-selling author, in-demand speaker, TV and media personality, and a philanthropist. More than anything she is an expert in transformation – in transforming her own life from a childhood of extreme poverty and sexual abuse, she has found the way to transform so many other’s lives as CEO of the Institute of Transformational Nutrition.
“I found that by really connecting to people who are going through the same things I'm going through, like yourself, and some other really amazing women, and a few good men too, that that has really changed everything.”
It’s telling that the most successful entrepreneur coaches have coaches – like Christy Whitman.
“I always have a coach or a mentor, because I know that left to my own devices, if I want to create something I haven't created before, I need someone to help be that vision, be that beacon of light, be that North Star, to be able to show me a different way.”
Christy Whitman is a transformational leader, phenomenally successful entrepreneur, coach to the coaches, and the New York Times bestselling author of The Art of Having It All and now Quantum Success: 7 Essential Laws for a Thriving, Joyful and Prosperous Relationship with Work and Money.
“And I also allow myself to invest in myself and get involved in masterminds, like the one we're involved in, Melinda. I surround myself deliberately. I go out of my way to be able to be in the energetic field of people that are living where I want to live and that are living at the vibration that I want to live.”
Because we all have these limiting beliefs about ourselves, formed before we were age 7, when we heard or experienced something uncomfortable or painful and we assigned a meaning to it, a meaning about our own value. We need help as we release all those old beliefs, fears and limitations because our subconscious minds are always looking for “proof” of what we believe deep down to be true about ourselves.
“I think it's important that you're not your own echo chamber because your inner voice, your inner critic can be brutal and so, one, how do you retrain that to be more of an inner coach and then, two, how do you find people that are on your journey with you that back you and say, “Yes, you truly should go do that.”
Jennifer Dalton is a personal branding expert, CEO of BrandMirror and a believer in having at least three distinct networks across the personal, professional and strategic – for the support you need and also accountability.
“Because you have to give yourself permission but you also want other people to validate it and not make sure you're totally crazy. Sometimes as an entrepreneur, as you know, it's not going to be comfortable and people may disagree with what you want to go do and you got to say, “You know what? I'm right about this and I'm going to move forward.”
To take the leap into entrepreneurship is to leap into a world of uncertainty and change. It’s exciting, creative, fulfilling –– and it’s also scary because it dredges up all of our crap and confronts us with it every day – until we find a way to transcend it.
Here’s how Teresa de Grosbois, entrepreneur and bestselling author of Mass Influence puts it:
“The minute you think about stepping up to lead, especially the closer you get to your own dreams of really being a contribution and making a difference in the world, the closer you get to that, the more your inner dialog and self doubt is going to flare up, because your dreams are scarier to you than they are to anyone else on the planet. They're your dreams; that's freaking huge, right? We tend to stave off the things that actually are closest to our heart, because they're scariest to us, and in fact that's the place where it's easiest to be influential, it's easiest to succeed, because that's the place that you'll be the most inspirational and the most passionate.”
On this podcast we talk about finding our true purpose and passion and aligning a business around our authentic purpose. And when you have clarity about your “why”, your mission, it’s easier to attract people to you who want to help you on that mission – the right team, mentors and influential people who want to help you get to where you are going.
“One of the reasons I wrote Mass Influence was because I really wanted women to get that if they just have the courage to step into their dreams, what really lights them up, business and influence and life in general just get so freaking easy, it's really hard to imagine how easy and downstream it all can get.
It's just a matter of learning the paradigm of building reciprocity with other influential people, that's really all it comes down to.”
The key word here is reciprocity. How can you help others to help yourself?
“Find a mentor. Find a coach. Find someone who's where you want to be.”
Jennifer Hudye is a young entrepreneur with a growing business called Conscious Copy. She’s advanced fast because she knew early how to attract great mentors – and because she was willing – like all the most successful – to invest in coaches. In college Jennifer took the Kolbe assessment and decided she wanted to be mentored by Kathy Kolbe.
“I did a lot of research of like what are they trying to do? What do they need the most help with? Basically, came up like, “Here's five different ways that I can help you with my unique gifts and how about you allow me to do one of these for free and if it's helpful and if you like it, then we can discuss a job or an internship or another opportunity?”
“I also said, “Hey, I noticed that you don't have an internship, but I actually created a job description for an internship that you should have and it will be really helpful. Here's all the benefits of having an internship program and look, I already meet all of the qualifications on this job description.”
Jennifer points out something vital for anyone wanting to succeed in entrepreneurship – success comes when we are creating value for others, and when we do that we learn to value ourselves.
Truly value ourselves.
Allison Maslan is a 10-time entrepreneur now helps entrepreneurs get beyond the million dollar mark.
“I feel a lot of women believe that it's not possible. That we need to change the reality around that. We need to change the conversation. And when I talk to women, why not turn this into a ten million, twenty million, hundred million, five hundred million dollar company, or more? Why not? And all of a sudden, their eyes get really big like, “Oh my God. Why not?”
Allison is on a mission to encourage women to play bigger in business. She’s written a great new book called Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar.
“It doesn't mean work ten times harder, multiply your business by ten times. It also is being, learning that right next step. That right next strategy that will surpass thousands hours of work.”
That wonderful realization – and it’s true – that you can have it all without having to do it all.
Allison helps business owners through five stages of growth, from that scrappy solopreneur phase where you are doing everything, to the systems, the team and ultimately a place where you have to let go of that “control freak” inside you, trust others, set them up for success and then get out of the way.
“You hear a lot about start ups and how to get started, but once you start making traction in your business, how do you break through that wall? And what I know to be true is that once you hit that seven figure mark, you really have to have … You have to reconstruct your company, because what worked in the early days is not going to get you to that eight or nine figures. It's that old saying, “What got you here won't get you there.”
Wherever you are on the entrepreneurial path, there will always be new challenges, different roadblocks and many more opportunities to grow as a person.
“I personally, feel for myself, know that if I'm going to run it, a company, I'm going to make it successful just because I decide it's going to be. “
Julia Pimsleur is an entrepreneur who built a 7-figure tech business called Little Pim and now helps other women break the million-dollar barrier. Julia agrees it’s down to your mindset, skillset and your connection set – and sees that all too often women think too small and as entrepreneurs create jobs for themselves instead of businesses.
“The paradox here is that the very skills that got them to where they are, which is impressive, are the ones that are going to keep them from getting to that million dollar mark. Maybe they created a better way of freezing baby food, and now they've got this $500,000 baby food company. Whatever it is, they're really, really good at what they do. But, it's that very same domain expertise, and high level of expectations, and sometimes perfectionism, that keep them from scaling up, because no one can do it as well as they can. It's very hard to delegate, it's very hard to have other people do the work. I'm saying this from experience: I am a recovering perfectionist. There should be an AA for recovering perfectionists.”
Yes, perfectionism – what I call fear dressed up pretty. It is one of the main things that holds us back – we over-achieve, we get over-credentialed, we get overwhelmed – trying to make everything – and I mean everything – perfect.
Problem is while we’ve got our heads down perfecting something, the market is moving on – and we’re missing the opportunity to let our customers co-create with us – and improve the products and services we’re innovating.
It took a near-death experience for entrepreneur Jules Schroeder to escape the perfectionism trap.
“And the moment that I woke up a few years ago in that hospital, everything's altered. And it was like life before was very much being driven by me and life since that experience very much has been coming through me.”
It was the moment Jules decided to trust her intuition, seek inspiration and be open to acting on it. It was the moment Unconventional Life was born – the podcast, the programs, the epic experiences that have touched millions. Trusting those intuitive inspirations Jules simply started putting early stage ideas out there – without having anything figured out at all.
“And so what I would say is if there's something in your life right now, you might know what it is, something that keeps you up at night or something that you think about on your drive to and from work, something that pings you in the shower and it feels really big, so big that you're like, I don't even know where to start.”
Often the overwhelm sets in when we get stuck in the details of the “how” – maybe stressing about step100, rather than just trusting that the right moves will present themselves at the right time along that path.
“What would that step nine be like? Step eight, step seven and working your way backwards all the way to, in this exact moment, what is the very next step that you can take? And it might just be a phone call. It might just be a post on Facebook. And I find when you act in that way, one, it becomes more accessible. Two, you build confidence and you get wins on the board along the way and three, it takes the timelines of which, how fast things conventionally should be true, to come through a lot faster.”
This is exactly how Jules has now created the Billionaires Society – simply deciding to play bigger in a conversation with a girlfriend.
“I was like, “Millionaires feels too small. I want to impact billionaires.” And she was like, “Yeah. Let's do it.” And i was like, “We should create some type of experience. And literally through that conversation, not even two weeks later we ended up creating our company called The Billionaire Society. And next thing we knew, through that conversation and more conversations, we have a dinner coming up in September in for 20 billionaires. And we'll be hosting our first transformational dinner. And then we've got them now set up in Hong Kong; we've got one in Dubai. We'll be doing one in LA, and a few other places around the world, simply just by sharing.”
It’s truly astonishing to most, and also predictable, to know that entrepreneurs who manifest these sorts of opportunities have learned to open themselves up to inspiration to guide, focus and prioritize their actions. Some call it a “flow state” or “flow consciousness” – and it truly is magical when aligned with your true purpose, providence becomes the wind beneath your wings.
So how to truly step into our authentic purpose and know our value? How to reach out for help from mentors, coaches and entrepreneurial networks? How to delegate all that busy work? How to accept and leverage all the challenges and roadblocks in your way as an opportunity to let go, to release whatever it is that may be holding you back?
“I always sit in meditation or visualization every day of where I'm ending up, because when you can see that in your mind, when you can feel what it's like to already be there, and you're taking consistent action, this is how you create the incredible. This is how you create the outrageous, the huge things.”
Natalie Ledwell turned her epiphanies about the Law of Attraction and visualization into a multimillion-dollar business called Mind Movies – an increasingly immersive experience of “guided visualization” reaching 4 million people worldwide. She says the toughest challenge for women is to get out of our own way, release that control freak, the temptation to want to do it all.
“We have this belief that we have to work our tails off to get anything to happen and if we're not on the verge of having a stroke, then it wasn't worth it or it's not going to happen. I am a confessed, recovering control freak … Delegation used to be one of my hardest things to do because I'm like, “No one does it as good as me.” Here's the thing. For us to be able to create and manifest with ease, and for things to always be coming our way, we need to sit or marinate in higher vibrational emotions as often as possible, because this higher vibration of emotions that we're sending out is also the same vibrational matches abundance.”
In the end it is about valuing and trusting because, as Natalie says…
“Often, we'll take these delicious little side turns and also, there's no such thing as the wrong decision or the wrong action, 'cause everything is always going to lead you to where you're going to go anyway.”
So here is what I know as I begin to wrap up this special Episode 200 of Wings Of…Inspired Business.
I know you know how to be a workhorse – clock in, clock out, get the job done, get it done well, with discipline and diligence, all with the belief that your hard work will be rewarded.
Now the racehorse on the other hand, lives for the big moment. There is meticulous self-care, a specific roadmap to mastery, and a profound intention of success. There is as much or more rest and pampering, because no racehorse can afford to “burn out”. So hopefully you have your spa time booked.
And then there is Pegasus.
A magical horse with wings, taking flight in flow and grace.
Like her Unicorn sister, she is majestic, muscular, and graceful – and she has a BIG vision and purpose matched with her passion and true talents.
A Pegasus sets powerful intentions for what she wants – and imagines them done.
Rather than a task list of “to do's”, the Pegasus has a list of profound “thank-you’s”.
She is grateful before she has even achieved the success goals she visualizes for herself. Her “list” is one of visualizations of specific, focused intentions achieved – all with profound gratitude. She sets her intentions free in the Universe with the ease of soaring like a bird.
My mission with Wings is to see you achieve the extraordinary and unbridle the Pegasus within.
That’s why I do this podcast and that’s why I also want to give you all
the tools, resources, care, understanding, love, connections and support you need to move from workhorse, to racehorse… to Pegasus! I want you to step into your authentic feminine power, purpose and passion, learn to live intentionally, inspired and dare dream bigger.
So if you haven’t already please check out Wings of Success because the women I’ve featured today are just a few of the 60 inspiring innovators, influencers and investors you will meet when you sign up for all their teachings at wingssummit.com. You can get free access or grab your wings for instant “forever” access to all the valuable video lessons – along with mentoring and coaching if you upgrade. So check it out! Wingssummit.co
So that’s it for episode 200 – and I am going to celebrate today! And as I do a shout-out to all the inspiring women in this podcast with new books out just now: Be sure to pick up Allison Maslan’s Scale or Fail, Christy Whitman’s Quantum Success, Julia Pimsleur’s Million Dollar Women, and JuliAnn Stitick’s Purpose Crisis: Stop The Inner Struggle, Find Your Life's Meaning and Reveal the Magnificent You That's Ready To Be Seen.
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