Ashley Crouch Minisode
Want to learn how to get national media attention?
Ashley Crouch is a PR phenomenon helping her clients capture the imagination of national editors.
Bestselling author of Unknown To Unforgettable: How To Stop Playing Small, Land National Media Attention, And Position Yourself As a Power Player and CEO of Appleseed Communications, Ashley shares advice on how to scale a company quickly by hiring premium talent and setting premium prices, plus why it is never too soon to go for placement in the top media outlets.
Entrepreneurship demands we get out of our comfort zone – and there is nothing quite like the challenge of letting go of the inner perfectionist and letting your team step up.
Attracting a team of “A Players” is only part of the challenge; getting out of their way is a bigger one.
“Practice is progress,” says PR and Visibility Expert Ashley Crouch, “and progress is everything.”
Ashley is the go-to maven of media placement, and as founder of Appleseed Communications, she helps women create compelling story lines that result in buzz-building articles in national media outlets like Forbes, Fast Company and Oprah. Appleseed has recently grown to a staff of 30 and must now hire more people quickly.
Of course, that’s a “happy problem”, and today Ashley shares her advice on how to scale up:
- Get alignment on mission and vision
- Hire entrepreneurial -minded people who are not afraid of taking risks
- Mentor them to value the journey – the practice – as progress
- Get national media attention from the get-go because it makes everything else easier
- Set premium prices and hire premium talent
- Avoid the trap of pricing yourself to low: 30% of women underprice men for the same job
- And so much more!
Ashley also shares how she built Appleseed as a 1-for-1 agency – providing micro-loans to women in 18 developing nations for every client she works with. Now as women succeed in business and pay off their loans, Ashley reinvests the money in her Seed Fund to provide more and bigger loans.
More about Ashley here
Text 66866 to get Ashley’s Media Cheat Sheet: You’ll learn which media outlets to pitch for maximum results depending on which industry you are in. You can also access her Master The Media Jumpstart Program
Here’s what else you need to know about Ashley:
Back in 2011, Ashley was on the founding team for the “first No Photoshop fashion magazine”, Verily, and she walked her talk on media placement by securing 180 media features in 8 months, entirely self-taught. The magazine currently gets 1 million views per month.
Ashley has written for Forbes, The New York Times, Business Insider, Fast Company, TIME.com, Huffington Post, Refinery29, Bust, and more. She has trained over 1400 people worldwide on visibility and publicity strategy in the last year. She speaks on leadership, publicity strategy, and entrepreneurship to audiences at Princeton University, University of Texas at Austin, Altitude Summit, WeWork, DocuSign, SheWorx, United Healthcare, and Lady Project National Summit. Ashley and her businesses have been featured in American Express, TODAY.com, Brit & Co, Huffington Post, The Sydney Telegraph, International Business Times, and Darling Magazine. She was a Forbes Under 30 Nominee for 2017 in Social Entrepreneurship, and her new book Unknown to Unforgettable: How To Stop Playing Small, Land National Media Attention and Position Yourself as a Power Player
Get the transcript here
Where to Find Ashley on Social Media:
- Twitter @ashcrouch1
- Facebook @appleseedcommunications
- LinkedIn in/crouchashley
- Instagram @ashcrouch1
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