Ashley Crouch knows how to build buzz for women entrepreneurs and experts by crafting compelling storylines that capture the imagination of national editors. Founder of Appleseed Communications, Ashley shares why it is never too soon to go for placement in the top titles: It creates instant credibility and a proliferation of “as seen on” logos that make everything else easier from there, whether landing clients, raising your prices, or getting that Facebook ad campaign to convert. We also talk about her passion lifting women in the developing world as the first 1-for-1 agency.
Have you ever wondered why some entrepreneurs become a breakout overnight success?
How they suddenly appear on the cover of Entrepreneur, Fast Company or Oprah?
How suddenly the buzz is following them everywhere and the “as seen on” logos just spread like wildfire on their websites?
Ashley Crouch is the go-to maven of media placement and she helps women like you and me create compelling story lines that result in buzz-building articles in national media outlets like Forbes, Fast Company and Oprah.
Founder of Appleseed Communications, Ashley shares her insights on what it takes to get noticed and why it is never to early to aim for the big publications. She also shares the awkward truth: No one cares about your story unless you can find a way to make it matter to them. She knows what writers and editors are looking for – and she makes it easy for them – to feature you!
Learn on this episode how to:
- Figure out your archetype that will most resonate with editors, writers and readers
- Understand your unique genius and how to frame it for publication
- Intrigue editors with your pitch
- And so much more!
Ashley also shares how she built Appleseed as a 1-for-1 agency – providing microloans to women in 18 developing nations for every client she works with. Now as women succeed in business and pay off their loans, Ashley reinvests the money in her Seed Fund to provide more and bigger loans.
More about Ashley here
Text 66866 to get Ashley’s Media Cheat Sheet: You’ll learn which media outlets to pitch for maximum results depending on which industry you are in. You can also access her Master The Media Jumpstart Program for $497. Here is the sales page: https://program.appleseedcommunications.co/get
Here’s what else you need to know about Ashley. Back in 2011, Ashley was on the founding team for the “first No Photoshop fashion magazine”, Verily, and she walked her talk on media placement by securing 180 media features in 8 months, entirely self-taught. The magazine currently gets 1 million views per month.
Ashley has written for Forbes, The New York Times, Business Insider, Fast Company, TIME.com, Huffington Post, Refinery29, Bust, and more. She has trained over 1400 people worldwide on visibility and publicity strategy in the last year. She speaks on leadership, publicity strategy, and entrepreneurship to audiences at Princeton University, University of Texas at Austin, Altitude Summit, WeWork, DocuSign, SheWorx, United Healthcare, and Lady Project National Summit. Ashley and her businesses have been featured in American Express, TODAY.com, Brit & Co, Huffington Post, The Sydney Telegraph, International Business Times, and Darling Magazine. She was a Forbes Under 30 Nominee for 2017 in Social Entrepreneurship, and her new book on the rebel’s guide to landing publicity like a royal debuts soon.
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