Ashley Crouch

Ashley Crouch knows how to build buzz for women entrepreneurs and experts by crafting compelling storylines that capture the imagination of national editors. Founder of Appleseed Communications, Ashley shares why it is never too soon to go for placement in the top titles:  It creates instant credibility and a proliferation of “as seen on” logos that make everything else easier from there, whether landing clients, raising your prices, or getting that Facebook ad campaign to convert.  We also talk about her passion lifting women in the developing world as the first 1-for-1 agency.

Show Notes

Have you ever wondered why some entrepreneurs become a breakout overnight success?

How they suddenly appear on the cover of Entrepreneur, Fast Company or Oprah?

How suddenly the buzz is following them everywhere and the “as seen on” logos just spread like wildfire on their websites?

Ashley Crouch is the go-to maven of media placement and she helps women like you and me create compelling story lines that result in buzz-building articles in national media outlets like Forbes, Fast Company and Oprah.

Founder of Appleseed Communications, Ashley shares her insights on what it takes to get noticed and why it is never to early to aim for the big publications. She also shares the awkward truth: No one cares about your story unless you can find a way to make it matter to them. She knows what writers and editors are looking for – and she makes it easy for them – to feature you!

Learn on this episode how to:

  • Figure out your archetype that will most resonate with editors, writers and readers
  • Understand your unique genius and how to frame it for publication
  • Intrigue editors with your pitch
  • And so much more!

Ashley also shares how she built Appleseed as a 1-for-1 agency – providing microloans to women in 18 developing nations for every client she works with. Now as women succeed in business and pay off their loans, Ashley reinvests the money in her Seed Fund to provide more and bigger loans.

More about Ashley here

Text 66866 to get Ashley’s Media Cheat Sheet: You’ll learn which media outlets to pitch for maximum results depending on which industry you are in. You can also access her Master The Media Jumpstart Program for $497. Here is the sales page: https://program.appleseedcommunications.co/get

Here’s what else you need to know about Ashley. Back in 2011, Ashley was on the founding team for the “first No Photoshop fashion magazine”, Verily, and she walked her talk on media placement by securing 180 media features in 8 months, entirely self-taught. The magazine currently gets 1 million views per month.

Ashley has written for Forbes, The New York Times, Business Insider, Fast Company, TIME.com, Huffington Post, Refinery29, Bust, and more. She has trained over 1400 people worldwide on visibility and publicity strategy in the last year. She speaks on leadership, publicity strategy, and entrepreneurship to audiences at Princeton University, University of Texas at Austin, Altitude Summit, WeWork, DocuSign, SheWorx, United Healthcare, and Lady Project National Summit. Ashley and her businesses have been featured in American Express, TODAY.com, Brit & Co, Huffington Post, The Sydney Telegraph, International Business Times, and Darling Magazine. She was a Forbes Under 30 Nominee for 2017 in Social Entrepreneurship, and her new book on the rebel’s guide to landing publicity like a royal debuts soon.

Get the transcript here

283 Ashley Crouch: Breakout Buzz

Where to Find Ashley on Social Media:

  • https://twitter.com/ashcrouch1
  • https://www.facebook.com/appleseedcommunications
  • https://linkedin.com/in/crouchashley
  • https://instagram.com/ashcrouch1

Like and Follow WINGS!

  • https://facebook.com/wingspodcast
  • https://melindawings.com
  • https://instagram.com/melindawittstock2020
  • https://facebook.com/IAmMelindaWittstock
  • https://twitter.com/MelindaWings

Our Sponsors and Special Offers

The Wealth To Freedom Formula

Want the practical blueprint to make your money work for you – rather than you working for your money. Every entrepreneur needs to “know their numbers”, focus on creating predictable recurring revenue and avoid the traps of entrepreneurial poverty. Join financial expert and MBA Katherine Dean for her “Wealth To Freedom” lesson so you can release any limiting beliefs, get practical tips on boosting your savings, growing a profitable business and more. Check it out at wingspodcast.com/wealth

 

Wings of Success Summit and Inner Circle

Grab your WINGS! Learn from 60+ women entrepreneurs who’ve “been there, built that” to create and sustain 6, 7, 8, 9 and even 10 figure businesses, grow their influence and overcome many challenges along the way. We share our success habits, give practical advice you can implement right away to transform your business and your life. Free for live streaming and early bird discounts now for lifetime access, instant downloads of video and audio lessons, bonus content plus access to an exclusive private Mastermind and a private VIP invitation to join the Wings Inner Circle for mentoring and more. It’s your “entrepreneurial MBA”! Join the Inner Circle for group coaching, mentoring from Melinda Wittstock and her growing network of top performing entrepreneurs and investors, and mastermind with your “business family”.

 

Allison Maslan – Scale or Fail

Want to scale your business and finally take it to the next level – and you’re just not sure how to do it? Get serial entrepreneur Allison Maslan’s new book Scale or Fail

 

Binge Networks

If you don’t know Binge check it out here right now because it is aggregating great podcast and video content so you can reach hundreds of millions of people on smart TVs and connected devices – all over the world. On Bings you can automatically convert audio into video in one quick “set it and forget it” on Binge, and put all your Facebook Lives and YouTube videos up there too. It makes sense because 80% of US households have a connected device TV, Binge reaches 100s of millions of people globally, and 65% of people who use connected device TV have looked up information about a product they’ve seen advertised on that program or podcast. So if you have a podcast, if you do video on Facebook or YouTube sign up now 

 

Zero Limits Ventures

How much is your company worth? Want to find out how to boost your valuation? Click here to claim your FREE consult call with ZLV Founder Steve Little for your valuation enhancement and capital acquisition strategy.  You can also book your complimentary “office hours” with Steve.

 

Audible.com

Listeners of Wings can get a FREE audiobook download and 30 day free trial at www.audibletrial.com/WingsPodcast – with more than 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player. Start your free trial now!

 

Springboard Enterprises

Find out if you and your company qualify for this Accelerator for Female Founders – in media tech, fashion tech, life sciences and more! Check it out

Subscribe to Wings!
 
Listen to learn the secrets, strategies, practical tips and epiphanies of women entrepreneurs who’ve “been there, built that” so you too can manifest the confidence, capital and connections to soar to success!
Instantly get Melinda’s Wings Success Formula
Review on iTunes and win the chance for a VIP Day with Melinda
Subscribe to Wings!
 
Listen to learn the secrets, strategies, practical tips and epiphanies of women entrepreneurs who’ve “been there, built that” so you too can manifest the confidence, capital and connections to soar to success!
Instantly get Melinda’s Wings Success Formula
Review on iTunes and win the chance for a VIP Day with Melinda
Subscribe to 10X Together!
 
Listen to learn from top entrepreneur couples how they juggle the business of love … with the love of business. 
Instantly get Melinda’s Mindset Mojo Money Manifesto
Review on iTunes and win the chance for a VIP Day with Melinda
Subscribe to Wings!
 
Listen to learn the secrets, strategies, practical tips and epiphanies of women entrepreneurs who’ve “been there, built that” so you too can manifest the confidence, capital and connections to soar to success!
Instantly get Melinda’s Wings Success Formula
Review on iTunes and win the chance for a VIP Day with Melinda