Bonnie Bruderer believes that “mindset is everything” in entrepreneurship. She shares how her willingness to scrap her original business model led her to seize the day in the fast-growing OTT television industry with Binge Networks, which now reaches hundreds of millions globally as a distribution channel for videos and podcasts like Wings Of…Inspired Business. Learn how and when to pivot, and the mindset you need to succeed.
Ever launched a business with total certainty about your product, your market and your business model only to learn your certainty was a good hypothesis with a better opportunity around the corner?
More often than not entrepreneurs have to pivot more than once to find success in the marketplace.
Bonnie Bruderer, the CEO and founder of Binge Networks, is no exception.
Bonnie is taking advantage of the massive growth in the OTT industry, that is “Over The Top” smart TVs and connected devices as a distribution channel for podcasts, video and all manner of content. Binge is a multi-channel media network for creators and brands, with syndication on 50 top OTT television networks.
Learn on this episode:
- Why pivoting is a good thing and when to do it
- How to be open to scrapping what you built in favor of something else without regret
- How to embrace and leverage change
- Her lessons in the right mindset for entrepreneurship
- How her triathlete career set her up for success
- How she broke into the TV industry
- And much more
More about Bonnie here
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Bonnie started out as a personal development coach on Wall Street before moving into the world of television hosting and production. Bonnie now has over 700 TV segments to her name as a producer. She’s also the writer, director, producer of the documentary: INFLUENCER on the social media generation and the advertising industry – and if you haven’t seen it, go find it and watch!
Along the way she figured out which way the winds were blowing in the media industry and saw a huge opportunity for a distribution play she knew everyone would need. She founded BINGE networks, is busy scaling it fast!
Read the full transcript here
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