206 MINISODE Jean Ginzburg: Exponential Engagement
Jean Ginzburg is a marketing maven helping businesses from Fortune 500s to innovative startups best leverage the latest in social media marketing, funnel optimization, retargeting and more to engage and convert customers. We “geek out” together on authenticity, the latest technology, marketing hacks, and more.
Melinda Wittstock: Jean, welcome to wings.
Jean Ginzburg: Yeah, it's wonderful to be here. Thank you so much.
Melinda Wittstock: I'm excited to talk to you and we always start these Friday minisodes with what is inspiring you right now.
Jean Ginzburg: Well, being a digital marketing expert, social media always inspires me. I just feel that social media now has become such an amazing channel to engage with your audiences, with people around you. It doesn't even necessarily have to be, you don't have a business or anything like that. You can just engage with a message that you have and for other people to find that message using social media. That could be anything from YouTube and using video. It can be anything from Instagram and putting short messages on Instagram or on Facebook. So I just find that, that kind of connection that you get with social media now is so inspiring these days.
Melinda Wittstock: It's true and that the people who are really doing it best, I find are those who have a real, authentic approach. Do you find that as well? Are there any kind of hacks and tips of what's working best right now in social media?
Jean Ginzburg: Oh, absolutely. Yeah, and I would say you're absolutely on point. Authenticity, being genuine in your social media or in any of your messaging, whether again, whether you're a business, whether you're just trying to get a message across about a nonprofit or just a cause or anything that you're passionate about. Just being genuine and really adding value I would say is really the other point that I just find so inspiring. There's so many people out there or businesses that just want to take, take, take, but adding value upfront is really the way to go to engage and I think that's the best practice that I would recommend for all social media.
Melinda Wittstock: Absolutely. And so all entrepreneurs have challenges. It kind of goes with the territory. And one of my many missions is to kind of de-stigmatize the idea of challenge and failure in our lives as entrepreneurs. What are some of the challenges that you have in your business or you're having right or you see perhaps your clients having?
Jean Ginzburg: I would think for me it's actually a kind of, it's not a bad problem that challenge to have, but it is still a challenge that's kind of keeping me up at night. So my business has been growing and expanding quite a bit recently. And so for me, the challenge is actually finding people that I can bring on board as my team members. I have a number of good, really amazing team members that I'm working with now. I think they're fantastic, but I think also that they're going to get tapped out pretty quickly because things are growing so quickly. And coming from the corporate space and have been mostly a solopreneur for the last, since I started my business. hiring people is definitely a challenge for me just because I feel like I'm not really good at it yet. There's a bit of a learning curve for me to learn what it's like to hire people, what to look for in people.
[tweet_box design=”default” float=”none”]when you're hiring people, when you're dealing with clients, when you're bringing in prospects, is to make sure that you're getting your core values of your business across to them because you want to find like minded individuals to believe in your passion, to believe in your cause, to believe in your business. #WingsofInspiredBusiness #WomeninBusiness @jeanginzburg[/tweet_box]
One of the things that I created, I feel that is helping me along the way is, I created core values, about a year ago in my business, which I think is just really important to have. I'm finding when you're hiring people, when you're dealing with clients, when you're bringing in prospects, is to make sure that you're getting your core values of your business across to them because you want to find like minded individuals to believe in your passion, to believe in your cause, to believe in your business.
But I think that's a challenge for me these days is just hiring and finding the best people to bring in for my business.
Melinda Wittstock: Yeah. That is the biggest single challenge in many cases. And the one thing that stands between businesses that remain small and businesses that scale, going through that transition from doing it all yourself to systemizing and hiring. So what a great segue into your top three go to pieces of advice for women in business. What are the three things that you perhaps wish you'd known when you were starting out or you might have done differently and would suggest that everybody does now?
Jean Ginzburg: Absolutely. So I have a few pieces of advice, but I'll just stick to three since we are really going to talk about three. So going back to what I just mentioned in my previous point about learning how to be a good leader, how to be a good manager, how to hire people. Lesson number one is be a lifelong learner. I say that all the time. I'd say that is my one tip and one piece of advice that I can tell to women entrepreneurs, to any entrepreneurs out there. You have to continue on learning and excelling at your craft, but also learning new things. So like I said, I'm learning how to be a good manager and how to hire people. I just know it's not an easy read of a blog post or something like that. There's definitely a lot of information that goes into how to hire people, for example. But learning all kinds of things that I've been learning. And so for me audio books, podcast, digital courses are regular thing that I do on a daily basis. I usually listen to at least a piece of an audio book everyday. Sometimes I go more deeply into like watching videos and things like that where it's a learning experience for me. So that's point number one.
Point number two is I also mentioned, alluded to earlier, it's add value. So, so many times businesses just want to sell things. Really the way to approach that, if you want somebody's attention is to add value to understand the person's, your audience's pain points, frustrations and how you or your business or your product or your service can help them solve that. So provide content and value upfront and then I think it's much more easier to create a relationship that way. So that's point number two.
And then point number three, we talked actually also a little bit about it earlier is failure and challenges. To me failure I feel is not a negative because we always learn something. You have to think about it as like a learning experience for yourself. A lot of times businesses or entrepreneurs would be bummed out by a failure. I've kind of grown, being an entrepreneur for five years now I've understood that it's not a negative thing, but it's actually a learning experience for me to make changes next time so that I don't fall into the same trap again.
Melinda Wittstock: Well said, and you have so much value add yourself in helping people with the black box, if you will of like automated funnels and conversion and Facebook advertising and all these sorts of things. So how can people find you and work with you?
Jean Ginzburg: Oh absolutely. So I'm going back to social media, this is all like a whole circle. We're coming back full circle. So talking about social media in the beginning. You can find me on social media. I'm very active. You can find me on LinkedIn just by going on and searching for my name, Jean Ginzburg. On Instagram as well. If you want a lot of value add, I have a YouTube channel. Again, you could find my name there and I have over 150 videos all about entrepreneurship and digital marketing and marketing automation and systematizing and efficiency in your business and trends in marketing in general.
I actually have a weekly blog that I would say a video blog that I do with a content partner of mine and we talk about all of these things. It's called Marketing Success In Under 10 Minutes. It's absolutely free to go on my YouTube channel and watch any of my video. So I absolutely would love to hear anybody who's on the podcast who wants to get in touch with me. Please do so.
Melinda Wittstock: Wonderful. Well thank you so much for putting on your wings and flying with us today.
Jean Ginzburg: Thank you.