180 JuliAnn Stitick: Leveraging the Transparent True You

JuliAnn Stitick is a motivational speaker, author and brand strategist for global brands and Golden Globe and Oscar winners. Known as ‘The Personal Brand Expert’ because she uses the insights from her own personal healing journey to go “beneath the brand” – helping entrepreneurs and executives go deep in their own personal growth as the basis for creating the most authentic and magnetic branding. Learn how to leverage what you may want to hide for profitable impact, and get a sneak peek on JuliAnn’s new book, Purpose Crisis: Stop the Inner Struggle, Find Your Life's Meaning and Reveal the Magnificent You That's Ready To Be Seen. 

Melinda Wittstock:         JuliAnn, welcome to Wings.

JuliAnn Stitick:                  Thank you so much.

Melinda Wittstock:         I'm so excited about your book, and I can't wait to read it because there's nothing better than a personal brand expert getting really personal about their own journey.

JuliAnn Stitick:                  Right. Well, you know what? What I like to say is that it's really getting beneath the personal brand. It's taking personal branding to a more personal level. It is indicative of the work that I do with my clients. I value authenticity and transparency highly, and I have really opened up my heart and written a book that has shared a lot of my life's struggles, and those struggles have really been a platform to help me grow into the woman that I am today and am continuing to grow into.

Melinda Wittstock:         Isn't it interesting when we look at all our successes and we look at our struggles or challenges, personally I always learn more from those challenges because they're sort of the spark or the impetus to have you grow to the next level.

JuliAnn Stitick:                  Yes.

Melinda Wittstock:         I guess a metaphor is the refiner's fire…

JuliAnn Stitick:                  Yes, absolutely.

Melinda Wittstock:         We really are walking towards being able to execute on what that true purpose is that you have. Tell me, what was it that made you decide now is the time that you wanted to write this book?

JuliAnn Stitick:                  Well, it really was because I was going through a personal crisis. It was, literally writing the book was one of the most painful processes I've ever been through, because I really had to revisit some major hurt and dig into how it is that I allowed them to refine me as a woman rather than define who I was. They were all elements that could've allowed me in my life to be a victim and to make excuses, but I'm a fighter. I'm a Norwegian/Irish kind of a strong woman. I am a fighter. I just made a decision in my life that as I was going through these challenges, I was going to make good out of them. It was time for me to pull back the curtain. As a personal branding expert and someone that focuses on a number of different elements around a personal brand, one of those key pieces is around image and your personal presence, and how you show up when you walk into a room.

One of the things that interestingly enough has been a little bit of a challenge for me in my life is that I'm put together. I don't do it from a materialistic standpoint; I do it because it makes me feel good about me and it makes me feel confident, but because of that and because I am a tall blonde, there's a lot of women that that makes them feel insecure and they are intimidated by it. I've been told this. I always think, “Oh, if you only knew me.” Once people get to know me, they understand that people are judging from the outside. They're comparing their insides to my outside, and they're looking at this woman that seems like she's got it all together. What I want women to know is that we're all the same. The details of our lives are different, but we are all the same. We have all been through challenges, we've all experienced hurt and pain.

I really felt like it was time for me to step out of this space of having it all together and say, “Look, I want you to know me because I want you to understand that yes, I've achieved some success in my life and yes, I live a good, quality, well-rounded life. At the same time, the reason that I'm here is because of all of these challenges and how I have chosen to deal with them in my life.”

Melinda Wittstock:         Yes. The last thing you said, how we choose to deal with the challenges is the difference I think between success and failure. It's easy, or it feels easy to be a victim, to externalize it, to blame the other or blame the external thing, but there's no power in that. It keeps you stuck there.

JuliAnn Stitick:                  No.

Melinda Wittstock:         How to claim your own power back and your own purpose through these challenges is a very, I don't know. I think everybody has it in them to do that, but they don't necessarily have the spark or the support around them. Why do you think some people are fighters like you, and they go through a very, very difficult thing, whatever that thing is, and they could be victims or they're like, “Wait a minute, no. I'm not going to do that. I'm going to use this, I'm going to leverage this for something good?” What's the difference?

JuliAnn Stitick:                  I think part of it is innate. I also think that so much of it has to do with what I call “the voices on your shoulder,” that sits on your shoulder.

Melinda Wittstock:         Oh God.

JuliAnn Stitick:                  Why are you laughing?

Melinda Wittstock:         I'm laughing because you're making goose bumps on my neck. Honestly, we all have that inner voice and it talks to us as-

JuliAnn Stitick:                  It does.

Melinda Wittstock:         In a way that we wouldn't talk to our own worst enemy, and-

JuliAnn Stitick:                  Right.

Melinda Wittstock:         Yet, we talk to ourselves that way. If you actually stop and listen to it, it's like, “Hold on just a minute. Who are you talking to? Stop already.”

JuliAnn Stitick:                  Exactly. Exactly. Well I think, you know, when I'm working with clients and, you know, believe me, this is all … Here: Let's pull the curtain way back. I have developed systems and signature programs based on my own coping mechanisms. They are the things that I have had to put in place in my life, and all of the personal development that I've done and the counseling and all of the things that I've done to grow as a person. You know, it's just like I want to share this stuff. That's how I've created my programs.

When we're talking about the voices that sit on the shoulder, [inaudible [spp-timestamp time="00:17:47"] all of the women that I've worked with. I hear them. They will, you know, “Well, I wouldn't be able to do that.” “Well, why?” You know. I dig. I'm kind of a … I'm very loving and my clients know that I would jump in front of a train for them. That's how much I love my clients. At the same time, I'm going to kick them in the butt if they need it. I'm going to be there to say, “Look, I'm going to put the stake in the ground for you to believe in yourself until you can do it for yourself.”

When I hear them say these things, I'll say, “Well, where did that come from?” They'll say, “Oh, well, you know it's just kind of how I feel.” I'll say, “Whose voice is that?” They'll say, “Well, it's mine.” I'm like, “Well, who taught you that voice?” It always goes back to our experiences, our upbringing, all of those pieces that give us those messages, that, you know, “You can be an achiever. You could be …” I believe this down to my pinkie toe. I believe that we can accomplish absolutely anything that we want to accomplish if we believe in ourselves.

Melinda Wittstock:         I believe that's true, too, and I didn't always. It's so interesting-

JuliAnn Stitick:                  I didn't either.

Melinda Wittstock:         Yeah. It all comes back to mindset though, and really getting rid of, I guess, you know, we call them limiting beliefs or memories perhaps. Just things that we've accumulated as children. It could be even things we overheard listening to the television when we were three, but we have all these attitudes about money, we have … We've all been acculturated as women too to, I don't know, be perfectionists or put everyone else ahead of ourselves or be very worried about what other people think of us. These are all things that there's some good in them, but they hold us back in business.

[tweet_box design=”default” float=”none”]Your personal brand is not about you. Your personal brand is about your purpose. It's about something bigger than you. #WINGSofINspiredBusiness #WomeninBusiness @juliannstitick[/tweet_box]

JuliAnn Stitick:                  They do. Absolutely they do. Here's the other thing that I think is a message that I hear so often, is that, especially when you're talking about a personal brand. People will say, “Do you know what? I don't like to be visible. I don't like to talk about myself. I would never be able to say that about myself.” You know, this is the beauty of a purpose-driven brand. Your personal brand is not about you. Your personal brand is about your purpose. It's about something bigger than you, so it allows you to step out of all of these messages that we've been given about you're supposed to be humble.

Hey, I think humility is beautiful, but what is more humble than drawing attention to your purpose when you're serving the world in a bigger way? That's what humility's about. It's about serving others. When we're talking about all these messages, it's like how do we brush those and acknowledge them, brush them off the shoulder, and allow ourselves to understand that this is about something bigger than us, and that it's our responsibility because we've been given this purpose, we've been given all of these gifts and all of this skill set and all of the personality that goes along with it. We've been equipped to do this and it's almost a crime not to.

Melinda Wittstock:         Oh gosh. This is so true. When we go through all these challenges and setbacks and things and we learn and we gradually quiet or at least change the conversation in our own heads, right, to be able to get in touch with that purpose, gosh, something you said, it's so much easier to talk about a purpose or a mission than to talk about yourself. I have never heard it said that way before. I've heard a lot of people talk about, you know, being in alignment with their purpose, being authentic in the way that they show up in the world and all these things, but when you're talking about a big mission, and it's your face, but it's a big mission that transcends you, that's so much easier.

JuliAnn Stitick:                  Right. You're the messenger.

Melinda Wittstock:         Yeah.

JuliAnn Stitick:                  You are the messenger.

Melinda Wittstock:         That's so much easier. Okay, so everybody listening, you know, what's that big mission? I mean I know that I certainly felt that when I stepped into the Wings mission, and it's a really big one. I decided that I wanted to not only invest $10 million in female founded startups in the next ten years, but I wanted to catalyze an ecosystem where women really showed up for each other in meaningful ways: sending business to each other, investing in each other, mentoring each other. Not just lip service, but I mean really actually doing it and thus creating business models around this that catalyze that kind of connection. When we're really connected with each other, did you know this, we actually get a big boost of oxytocin and it totally reduces our cortisol levels when we're connected as women.

JuliAnn Stitick:                  I love that.

Melinda Wittstock:         I mean there's science now around all of this. Isn't that cool?

JuliAnn Stitick:                  We could do a whole show. We could do an entire show on neuroscience, because I am a neuroscience geek.

Melinda Wittstock:         Oh God. Me too. I am fascinated by this. I'm fascinated where spirituality and neuroscience are sort of forging together right now, and how this is … I'm going to say the word manifesting in our lives. It's one of the reasons why just even thinking about things like thoughts have power … I've had a lot of guests on the show that are really powerful manifestors. If that sounds woo-woo to people listening, what I mean by that is just really you get what you're thinking about, right?

JuliAnn Stitick:                  You do.

Melinda Wittstock:         No matter what.

JuliAnn Stitick:                  You do.

Melinda Wittstock:         You better choose carefully what you're thinking about.

JuliAnn Stitick:                  Exactly. Well, you know, here is where I would love to bring in this neuroscience piece, because this is a big piece of my work. I am always studying when it comes to personal branding the neuroscience of making connection. How do you connect with people, right? The reason that this became so fascinating to me is because part of why I'm in the business that I'm in is because I had a huge fear of visibility and the reason that I had such a huge fear was because I was sexually by a family member for years starting at a very, very young age. That manifests itself in a lot of different ways. What I found is that I was afraid to be visible, because it wasn't safe to be visible, right?

What I did is I was a perfectionist. I always looked perfect. I always had everything in place so that I could be safe. I could hide behind that image. What I learned through one of the modalities of counseling that I did, which was EMDR, was one of the reasons that I was reacting this way was based on a neural pathway that was formed when I was a tiny, tiny, child. When I would be triggered about not wanting to be visible, I would just maybe put on another coat of makeup, right? Then that way I could sort of hide behind a mask of being perfect.

Well, what I have learned and what has grown for me over the years is having an understanding that when I get triggered like that, I can actually stop now and say, “Okay. You're doing this because this, and now you can make a choice as a 53 year old woman to act this way.” To really understand what's going on and to understand the neuroscience and the neural pathways that are forming and being actually broken down, because the more I respond rather than react as a 53 year old woman, I'm forming a new neural pathway and the old one that, believe me, was like a 12 lane highway with landscaping on both sides ends up under cobwebs. That's what's so beautiful about the neuroscience behind all of this. There's a good piece of my work that I do with my clients that is really around looking at why we are afraid to be visible. There's story after story that I could share.

Melinda Wittstock:         Oh gosh. You know, this is interesting. All business coaching, at the end of the day, comes back around to mindset on some level, or what we were going through as children. We all have those things, right?

JuliAnn Stitick:                  Right.

Melinda Wittstock:         Everybody's a little bit different. At the end of the day, when you're talking about how you're kind of doing this Socratic questioning of your clients to get to what is the root of the thing, why do they not want to be visible? I think of how I used to get in trouble because my voice carried, you know. All the kids would be talking in class, but I was always the one that got in trouble because I was louder and taller than everybody. I got very self conscious for a while because all the teachers, parents, everybody would say, “You know, Melinda, your voice carries.” For a while I really shut that down, but there's a reason my voice is supposed to carry. It's actually a good thing.

JuliAnn Stitick:                  Right.

Melinda Wittstock:         Assuming that you have something to say, which I do.

JuliAnn Stitick:                  Right.

Melinda Wittstock:         Isn't that funny? Even something like that that goes into your head as a six year old and like lodge …

JuliAnn Stitick:                  It does. It does because we are taking it in from a six year old level, and unless we re-visit it as a more enlightened individual, we are going to continue to feel the same way over and over. You know this is the interesting thing. I work with people that are startups and I work with people that are running $20 million businesses. The visibility issues are the same. Everyone is afraid to be visible at some level.

Melinda Wittstock:         It's scary, because at the root of it is a fear, isn't it? What if they don't like me?

JuliAnn Stitick:                  Exactly.

Melinda Wittstock:         That's it, isn't it?

JuliAnn Stitick:                  That is exactly it. What if they judge me? What if I don't do it right? Here's the voices. “Who do you think you are?”

Melinda Wittstock:         Right.

JuliAnn Stitick:                  “You're not smart enough. You're not pretty enough. You're not the creative type.” All these voices that keep us stuck. What it really comes down to is the only way we're going to really move beyond those voices is to acknowledge them, to thank them for serving us like they did at the time, but to look at our lives … I come back to this word again. It's all about we have to make a choice. We have to make a decision to say, “I decide to look at it differently. I decide to be different.”

Melinda Wittstock:         Yes. You thank them and then let them go.

JuliAnn Stitick:                  Yes.

Melinda Wittstock:         I remember reading a wonderful book, “The Untethered Soul”. It's entirely about letting go of all of these things and about that inner chatter and the negative self talk or monkey mind, some people call it. There's lots of different words for it. When you're triggered, using it as an opportunity to clear whatever that memory or belief or whatever it is that's keeping you stuck in these repeating patterns or stuck in fear or whatever. I remember for the longest time thinking to myself, because I'm so, you know … The left brain analytic algorithmic side of Melinda is thinking, “How do I do that? How do I do this? Is there going to be some sort of process or whatever?” Finally I just like, “Oh God. You just do it.” You just say, “Thank you. I don't need you anymore. Good-bye. I don't want to think that anymore.”

JuliAnn Stitick:                  Right. It's true.

Melinda Wittstock:         It actually is that simple, really.

[tweet_box design=”default” float=”none”]The first step in forgiveness is to make the decision to forgive. #WINGSofInspiredBusiness #WomeninBusiness @juliannstitick[/tweet_box]

JuliAnn Stitick:                  It is. It is that simple. You know, I love that you just said that, because one of the elements in my book, “Purpose Crisis”, that I talk about is all of the things that we can do to fuel our purpose. One of those elements, I talk a lot about forgiveness. In forgiveness, it's the same thing like what you just said, which is people think they have to wait until they feel like forgiving someone to do it. The first step in forgiveness is to make the decision to forgive.

Melinda Wittstock:         Right.

JuliAnn Stitick:                  It's just like what you just said. It's making the decision to say, “I don't need to make this complex. I can just make the decision to move on from whatever that voice is.”

Melinda Wittstock:         Yes. That's so funny how our minds try to make it harder than it is, because I seems like a big thing. Where we get into trouble is when we get all in the detail of the how and the what instead of just the why and just simplify, simplify, simplify.

JuliAnn Stitick:                  Yeah.

Melinda Wittstock:         JuliAnn, you mentioned a therapy that you used, and forgive me if I confuse the letters. It was something like EDMR or EMD … Sorry. What is that and how does that work?

JuliAnn Stitick:                  Okay. It's a therapeutic modality. It's EMDR, which is eye movement desensitization and reprocessing. Basically what it is, it's using eye movements, also sound, and vibration that is, it's to treat post-traumatic stress disorder. Basically you're stimulating the right and left brain back and forth, back and forth, as you are processing trauma, and what it does is it helps break up the old neural-pathways that are formed as a result of the trauma and build new neural-pathways that are allowing you to actually respond to life and circumstances from a more mature and enlightened way.

Melinda Wittstock:         Wow. It's amazing some of the things that are possible now and how much therapy is really changing. So rather than having to re-live things over and over and over again, which is kind of classic kind of psychiatry or going to a psychologist, this is so much better because you actually change the neural-pathways. You change the beliefs. You change all of that.

JuliAnn Stitick:                  You do.

Melinda Wittstock:         It's, I mean, really, really wonderful.

JuliAnn Stitick:                  You do, and it's very … It's effective, and it's quick.

Melinda Wittstock:         So interesting because I think we as people suffer through all of this whether we're in any country, any age, all walks of life, all different types of careers.

I think where it gets interesting for entrepreneurs is that the entrepreneurial journey is in itself so challenging with so many ups and downs, so many ways that you will be challenged on your BS. Right? That if you don't kind of take the therapy of entrepreneurship and really use it to grow, it's really impossible to build certainly scale or sustain a business. To me, it's like hand in hand with personal growth, but not everybody has that entrepreneurial thing that's going to spur them into personal growth whether they like it or not. Right?

JuliAnn Stitick:                  That's right. Well, you know what? All I can say is thank goodness I'm an entrepreneur.

Melinda Wittstock:         It's true. It is really the best therapy, and forgive me everybody listening who's heard me say that so many times, but it really is true. Every challenge you have in your business always comes down, just as you were talking too about challenges with personal branding. Always comes back down to those little things, those little feared niggles inside like, “What if I'm not good enough” or “I'm not worthy” or “Who really cares what I have to say?” or any of these things.

JuliAnn Stitick:                  Right.

Melinda Wittstock:         So JuliAnn, when you're working with your clients, I mean, do you do actually a lot of this deep work with them as well as working on their brand?

JuliAnn Stitick:                  Yes, absolutely. So the way that I work with my clients is it begins really beneath the personal brand. It's really helping people to identify what makes them tick, and the personal growth and development of that individual is what becomes the basis for the personal brand.

So I'm not going to slap lipstick on someone to make them look good. What I want to do is I want to dig into the person, get to know … There's a very intimate relationship. I get to know the person deeply because that's the only way that I can help someone build an authentic brand that is going to connect with people quickly, so that you really build that level of trust and credibility so much faster just like when you meet someone and you click.

You know how you have that. You meet somebody, and you're like, “Oh my gosh, I love this person. I don't know exactly why yet, but I love this person.” And that's what we're going after because the juice behind a powerful personal brand, which is the hardest part of it, is just be yourself.

Melinda Wittstock:         This is so true. So your book is out there.

JuliAnn Stitick:                  Yes.

Melinda Wittstock:         And you're talking about all that you went through that now informs your work.

JuliAnn Stitick:                  Right, right. So, Purpose Crisis … What I have found is that it wasn't until I really tapped into my purpose that I began to live a life that felt abundant from within. Okay. I had the abundance from without, but I didn't have it from within, and there was always just this little missing piece. So the book is really about stopping the inner struggle, finding what your life meaning is, and then revealing what I say is the magnificent you that's really ready to be out there. It's the hope of who you know you are capable of being because I think intrinsically we all know what we're capable of, and it's that hope that is like this big ball of light inside of us that's trying to get through the eye of a needle.

And it's only when we can remove the layers that allows us to really get to know the individual, and then we do all of the elements that I cover with personal branding, which are brand identity and image and then language. Every way that you articulate your brand, your online presence, and then your customers' experience of you. Okay? But the purpose piece is where, with the 22 years that I have been working with women, the one piece that women come to me with is, “I know I'm good at this. I love doing that. I'm passionate about this. I've got this great skillset,” but where is the little common nexus? Where is the little nucleus of this whole thing? And what it comes down to is, what's your purpose? Because when we can find the purpose and then we fuel that purpose in our lives through self care and things like contribution and forgiveness and adventure and really fueling you as a woman, then and only then are you really going to be able to reflect that brand in the truest authentic form.

Melinda Wittstock:         Oh, gosh. This is so true.

I mean, this and sharing your experience, and you've shared a little bit on this podcast about what you endured and so many … Oh goodness, so many other women as well.

JuliAnn Stitick:                  Yes.

Melinda Wittstock:         And in sharing that, it's so important that we do all share these stories but also share that there is a way to get past them, to get out of victimhood and actually, as you have, you've made it part of … and it is part of you.

JuliAnn Stitick:                  It is.

Melinda Wittstock:         It's part of your story, so it's part of your authentic personal brand. So it's almost like a roadmap for others to follow. It seems very clear to me and very beautiful.

JuliAnn Stitick:                  Well, thank you. And I think when I wrote my first book, The Total Package, there's a story in it. I was speaking at a women's conference and it was during the lunch hour and I was going to be up right after lunch. And I was in the restroom in a stall and I overheard these two women at the sink and they were talking about me. And I heard one of the women say to the other, “I don't know how she's going to teach us anything. She's blonde and skinny. She doesn't get us.”

And I was literally sitting on the toilet and I just put my head in my hands and I thought, “Oh my gosh. This is so … If you only knew.” Right?

Melinda Wittstock:         Right.

JuliAnn Stitick:                  And then I got up and I spoke and I talked about my journey through the abuse. I talked about my alcohol abuse. And these ladies came up to me after and they … I mean, because I had left the restroom. I walked out because I had to get up on stage, and they saw me. And they came up to me after my presentation and they said, “We're so sorry because we were judging you.” And we all feel judged, right?

And I think it's only when we can … that we can really be out there. As I said, we're all the same. Our details are just different, and we have to be here to support each other. And let me tell you. It takes a lot of courage to talk about those things.

Melinda Wittstock:         It does.

JuliAnn Stitick:                  It's not just talking about them. It's putting them in a book and knowing that your family is going to read this book and trying to be sensitive to all of those things. You know?

Melinda Wittstock:         Well, you're an inspiration.

JuliAnn Stitick:                  It takes a-

Melinda Wittstock:         It does. You're a real inspiration to me because the book that I'm writing right now about my own journey has a lot of that. And it's one of the reasons why it's taken a long time for me to get it done because there is that thing, and so I'm writing about other people. Right?

JuliAnn Stitick:                  Right.

Melinda Wittstock:         And so-

JuliAnn Stitick:                  Right.

Melinda Wittstock:         And it's a little scary, but on the other hand, if you're doing so from a place of forgiveness somehow as well, and that's the toughest thing.

JuliAnn Stitick:                  Yes.

Melinda Wittstock:         If you have suffered any kind of abuse of any kind, is to find a way to actually forgive that person who was only operating at the best they had.

JuliAnn Stitick:                  Right. Exactly.

Melinda Wittstock:         So then, how sad for them. I mean, you work this through, but that takes time. It takes time.

JuliAnn Stitick:                  It does.

Melinda Wittstock:         Unless … right? I mean, it just does take time, but-

JuliAnn Stitick:                  Well, you know-

Melinda Wittstock:         I'm sorry, go ahead.

JuliAnn Stitick:                  … this forgiveness piece. I’ve got to tell you about this forgiveness piece because I'm sure you've never heard this one before … is that I made … I remember the day I made the decision to forgive this man.  He had victimized me, and I decided that I was not going to allow him to victimize me any longer in my life by holding on to anger and resentment towards him. So I basically forgave him out of spite, almost.

Melinda Wittstock:         Right.

JuliAnn Stitick:                  And I don't think it matters. I don't think it matters what our motive is in doing it as long as we can free ourselves from it. And I truly am able to look at this man that was a very, very sick man and have at least a level of compassion for what he must have been going through and what his experiences must have been in his life. It doesn't excuse it. It doesn't make it right, but if I just decided that I was going to be angry and resentful and bitter my whole life, I'm just allowing him to continue to victimize me.

Melinda Wittstock:         Exactly. I mean, this is the conclusion I came to through what I experienced with my ex-husband, and it was the same thing, literally working to that. It took a while. It did.

JuliAnn Stitick:                  [inaudible [spp-timestamp time="00:46:33"] And here's the other thing. It may still pop its head up every once in a while, but it's all about rinse and repeat.

Melinda Wittstock:         Sure.  Every now and again, the universe comes back and sort of tests you. Like, “Are you sure you're over that? Are you sure?”

JuliAnn Stitick:                  Exactly.

Melinda Wittstock:         And so that's just part of the territory. Gosh, what an amazing conversation. I feel, JuliAnn, like I could talk to you for such a long time. There's so much that you said that resonates so deeply with me, particularly about other women judging women, where we are kept divided from each other and helping each other by some of those resentments like, “Oh, she's tall and blonde and skinny. How could she help me?” Or “She's this or this” or whatever it is, where it's kind of like the crab pot. The crab pots never have a lid on them because the crabs that are climbing out of the top get pulled down by the crabs at the bottom of the buckets. And this has been the way for a very long time with women. I do think it's changing now.

JuliAnn Stitick:                  Oh, I do too. And it's interesting because if I find myself in the presence of someone that I feel that from, I don't stay in their presence any longer. I just choose … I am going to choose to surround myself with like-minded women that want to help other women grow and see themselves at their best and achieve whatever it is that they want to achieve.

Melinda Wittstock:         Absolutely. Oh my goodness. We're like soul sisters.

JuliAnn Stitick:                  I love it.

Melinda Wittstock:         Really enjoyed talking with you so much. And JuliAnn, how can people find you and work with you?

JuliAnn Stitick:                  Well, they can find me at juliannstitick.com, and they can also … Of course I have to give them something, and so what I would love to invite them to do is to go to getyourpowerbook.com for a free copy of my second book, which is really a step-by-step strategy guide for maximum results in prep and planning and image for the next conference event or networking opportunity.

Melinda Wittstock:         How wonderful. I'm going to take you up on that too.

JuliAnn Stitick:                  Oh good.

Melinda Wittstock:         So I'll have that in the show notes for everyone as well. So if you didn't have your pen ready or you're driving as you're listening to this right now, don't worry. You can get that at wingspodcast.com. And so, oh my goodness, JuliAnn. So everybody … How can people find your book?

JuliAnn Stitick:                  Well, they can go to purposecrisis.com, and I want this message and movement to spread. And this book has been written for women of all ages, and it is truly a universal message whether you are 15 years old or 85 years old.

Melinda Wittstock:         Wonderful. Well, thank you so very much for putting on your wings today and flying with us.

JuliAnn Stitick:                  Of course. And thank you for the opportunity to spend some time with you.

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