Entrepreneur Kaaren Whitney Vernon on what it takes to educate a marketplace and how she pioneered a new way to engage Millenials with scripted series on YouTube for big brands like Walmart and U by Kotex with shift2, the company she recently sold to Shaftsbury. She puts on the ‘Advice WINGS’ today to talk networking and how to find the support we need as women in business.
Kaaren Whitney Vernon is a marketing visionary and a pioneer in helping big brands figure out how to reach and engage millenials with scripted YouTube series.
Founder and CEO of shift2, Kaaren is now SVP of Branded Entertainment at the independent producer Shaftsbury, who bought her company last year.
She puts on her ‘Advice WINGS’ in this minisode with what she learned trying to educate an entire marketplace to an opportunity she saw way ahead of others. We talk about how to network, and what support women entrepreneurs and women in business need around them to succeed.
Learn in this episode:
- Why it’s vital to network and how to do it effectively.
- Why you never know who might be your next prospect or introduce you to your next strategic partner, investor or team member.
- How to stay relevant and stay on top of trends (Hint: Google Alerts can help! Set them for clients, prospects and more).
- Make sure you have (and learn how to ask for) support – from partners, friends and team members.
- Get good at LinkedIn!
More about Kaaren Whitney Vernon here:
Read the full transcript here:
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