Real estate entrepreneur Karen Briscoe has sold more than $1.5billion worth of residential properties, and she shares “Five Minute Success” methodology that can be applied to any business. Karen puts on the ‘Advice Wings’ to share how women in business must focus on sales and leadgen to succeed, and embrace the positivity of change.
Melinda Wittstock: Karen, welcome to WINGS.
Karen Briscoe: Thank you for having me. This is really quite a treat because I love what you’re doing here with the WINGS podcast.
Melinda Wittstock: Thank you.
Karen Briscoe: Inspiring business, yes.
Melinda Wittstock: Exactly. We all soar higher when we lift off together. This is great. I’m happy to have you on, too. We always start these advice minisodes with what is inspiring you right now.
Karen Briscoe: You shared about the five-minute success. Many people are … they feel like that they don’t have enough time to work on their personal or business development. I’m like, “Do you have five minutes a day?” I find that, actually, investing five minutes a day on your personal business development and focusing on one thing a day actually helps people to achieve at a higher level. I’m really excited about the whole five-minute success concept and how it can help people achieve success.
Melinda Wittstock: That’s fabulous. What are some of the things that are challenging you? I know you’re solving so many challenges for other female entrepreneurs, but what challenges you?
Karen Briscoe: I think this is common to many people. I have more ideas than I have time and money and resources. I would say it’s a good challenge because it’s really opportunity. It’s more of being selective or being purposeful about what opportunities I do take on. In terms of how do you decide, because we all have the same amount of time every day, and that is what are the things that are going to knock over the most dominoes, or what is going to have the most impact and could improve people’s lives?
Melinda Wittstock: I love that. What has the most leverage? One of the things that I settled on was if it’s not a hell, yeah, it’s a no.
Karen Briscoe: Absolutely. Life is way too short. I’m on the other side, and I’m … some people call it bucket list. I call it life list; all the things I want to accomplish, so yes, go do those things first.
Melinda Wittstock: Absolutely. To your advice; what are your top three go-to pieces of advice for, say, women who are contemplating going on the entrepreneurial journey, or they’re already on it but they have to take it up a notch and keep reinventing themselves? What are the top three pieces of advice?
Karen Briscoe: I’m sure people have heard of Virginia Woolf and her quote of, “A woman must have money and a room of her own if she is to write fiction.” I would share that a woman must have money and a business of her own if she is to operate in her sweet spot of success because I think that when … I’ve found that when women own businesses and they achieve, that everybody’s boats around them rise. It’s like they’re improving the people’s lives that are around them. I would say, particularly if there’s an entrepreneurial bent in you, go get a business of your own.
A woman must have money and a business of her own if she is to operate in her sweet spot of success. #WingsPodcast #WomeninBusiness @5minutesuccessClick to tweet
Number two on that would be once you’ve taken on that journey, is to commit to lead generate, commit to business development, commit to prospecting. The rainmakers, the people who make business happen, are always going to be in business. If you’re bringing business in in whatever capacity you are, if you’re a stager or if you’re doing graphic work or if you’re a bookkeeper on the side or whatever, if you’re bringing business in, you are always going to have a job, or you’re always going to have an opportunity, or you’re always going to have a next future.
I would say from there, you have the business, and then your committing to getting more business in, is to connect to build and grow that business. Everything is … you’re constantly changing. I had somebody say … I was at the trainer this morning. They’re saying, “I had to get a new computer because my old one doesn’t keep up anymore.” I’m like, “No, because technology is moving at the speed of thought,” according to Bill Gates, and I’m thinking still is. If you don’t do anything, then you’re actually effectively going backwards, constantly [crosstalk 00:04:42 the next space.
Melinda Wittstock: This is true. If there’s one thing we can all take for granted in life, it’s change. The entrepreneur becomes … after a while, you get a bit of humility, I guess, in the face of that because every day you have no idea what you’re going to be contending with. The only thing that matters, I guess, is how you react.-
Commit to lead generate, commit to business development, commit to prospecting. The rainmakers, the people who make business happen, are always going to be in business. #WingsPodcast #WomeninBusiness @5minutesuccessClick to tweet
Karen Briscoe: Yes, but you could also be proactive and have a positive mindset about it. I remember or think of the Wayne Gretzky quote, “I go to where the puck is going.” If you’re always looking where the puck is going and you’re moving in that direction, you’re less likely to get caught off guard.
Melinda Wittstock: I think that’s really great advice. It’s so important. Karen, how can people find you and work with you, speaking about business development.
Karen Briscoe: Yes, 5 Minute Success, and that’s the number five, Minute Success, as a website. It also has a podcast, which you can find on all the Stitcher, iTunes and Overcast. Facebook is a great resource as well. I have a group and a page, so connect in all those ways.
Melinda Wittstock: That’s fantastic. Thank you so much for putting your wings on and flying with us today.
Karen Briscoe: My pleasure.