208 MINISODE Katrina Sawa: Stop Settling!
Katrina Sawa is known as the “Jumpstart Your Marketing” coach, teaching business owners how to scale to 6-figures and beyond with converting funnels, systems and sales training. Katrina created a global business that allows her to live a life of freedom and balance, and she shares practical hacks on the mental and emotional “right stuff” you need to succeed.
Melinda Wittstock: Katrina, welcome to Wings.
Katrina Sawa: Thank you, Melinda.
Melinda Wittstock: I'm so excited to have you on. I always like to start these very special Friday Minisodes with, “What is inspiring you right now?”
Katrina Sawa: Well gosh, what can I pick from? There's so many things. I got inspired recently from a couple clients who found their first client and that always inspires me when they finally get paid for the first time. That's always fun. I'm inspired by my husband because he's so amazing and he just keeps with me for so long. So there's lots of things to be thankful for and be inspired about.
Melinda Wittstock: Oh, that's awesome. I love what you said about your clients though, like when you do something and you help them and they hit a milestone. I'm a serial entrepreneur so I know those moments where you get your first revenue, especially in some sort of business where you're creating a market or whatever. That's especially fun.
Katrina Sawa: Right. Oh yeah.
Melinda Wittstock: That's awesome. Well, congratulations on that and also having a supportive husband. This is good. This is a really big factor in much of our success. What's the big project that you're working on right now that's inspiring you?
Katrina Sawa: Well, I've got a compilation book actually that I'm working on. I wanted to do one years ago and I just never got the interest. You know? So finally this book that I'm doing is really … People are really inspired by it. It's fun to bring a bunch of authors together, some of them first-time authors. They're going to be able to be published this year. I'm already in three compilation books myself and that's how I got started writing books. But to do it and enable other people to become authors pretty easily and inexpensively I think is, it just feels good. It feels good and I'm glad it's going to be coming to fruition this year. [crosstalk [spp-timestamp time="00:02:07"].
Melinda Wittstock: That's awesome. What's the name of the book and when does it come out?
Katrina Sawa: It's called Jumpstart Your Blank. Then every chapter is a fill-in with the expert's expertise. So jumpstart your social media, jumpstart your mindset, jumpstart your health. We've got a lot of different fun chapters and yeah, it's really fun. It's coming out this fall.
Melinda Wittstock: That sounds awesome. Okay, well we'll have to have you on again when that book is coming out. So all entrepreneurs face challenges, and I'm sort of on a bit of a mission to de-stigmatize that challenge and failure and help people be a little bit more transparent about what it actually is, you know, because we're often comparing ourselves to other people's highlight reels. So what's challenging for you right now?
Katrina Sawa: Well, right now I've had a couple, I've had a physical thing happen and it's a humongously, majorly, swollen ankle. I've had to get on crutches and I'm one of the kind of people who travels at least once a month to conferences or speaking gigs. I haven't had to board a plane yet, but the doctor tells me it's like a six to eight week thing. Within five days of actually having my ankle messed up, I had to actually lead my four-day live event. So it's funny because I moved the stage out and a big comfy chair and ottoman in. I sat through the whole entire four days of training. It was hilarious, yet quite relaxing, but the show must go on. So that was the biggest challenge for me recently is just physically, you know, sometimes things happen and you just got to figure out how to move through them, or around them, or over them, or whatever.
Melinda Wittstock: Absolutely you do. Well that's great. I love that idea. I'm picturing you doing the whole thing from the sofa.
Katrina Sawa: I did.
Melinda Wittstock: That's super cool. What are your top three go-to pieces of advice for women in business, business owners, and entrepreneurs, wherever they are on their journey?
Katrina Sawa: Well, the first thing is stop settling, first of all. I find that a lot of women especially will settle either in a job they hate for too long, because they think they have to do it and they can't give themselves permission to start their business yet, or doing a business a certain way or settling for not doing enough in their business. Maybe because they're held back from a significant other who's not letting them really do what they need to do. And/or settling in a relationship that maybe isn't serving them.
Sometimes we just kind of hide it under the mat, so to speak, and focus on our business when you really need to focus on that relationship and figure out how to get it better. So settling is one. Don't overthink things, don't overthink. Stop overthinking. Just do it and move onto the next thing. Do it, move onto the next thing. Do it, move onto the next thing. I find that people aren't getting in front of enough clients and prospects. They're not doing enough marketing. They're not getting enough exposure in their business because they're overthinking everything. So stop it and just do it, and tweak it as you go.
Melinda Wittstock: That's lovely. Yeah, we do tend to kind of get analysis paralysis. That's awesome because, you know, when we're aligned and we're taking action, massive action that's consistent and authentic and in integrity with true purpose, magic happens. So what takes you to advice number three?
Katrina Sawa: I would say listen to your intuition. Early on in your business our intuition sometimes tends to lead us into bright shiny objects or squirrels, you know, because we can't tell the difference between what's really our next step or what we should be investing in or doing, for example. But so really try to get to the heart of what it is you need and make sure you're staying true with your intuition and listening to yourself because I think sometimes we're taken down some different paths and not that it's the wrong way, it's just takes you longer to get where you want to go sometimes.
Melinda Wittstock: Gosh, that's really great advice. How can people jumpstart themselves by working with you?
Katrina Sawa: Well, I have a ton of free stuff. I'm all about free first then pay. What can you do to try me out, or listen to an audio, or training, or get a webinar, or whatever. So I have a bunch of trainings on my Free Trainings page at jumpstartyourmarketing.com, jumpstartyourmarketing.com. It's under the Resources Free Trainings page. Really there's a bunch of different topics there. So if you're looking to grow and expand your business, there's how to really delegate things. I work with a lot of people at different stages of their business, so some are for newer people, some are for people want to start speaking, some are for the love stuff, with my book, Love Yourself Successful. So there's a lot of opportunities.
Melinda Wittstock: That's awesome. Well thank you so much, Katrina, for putting on your wings and flying with us today.
Katrina Sawa: Thanks, Melinda.
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