Lee Caraher is an expert in all things PR, digital content marketing and social media. CEO and founder of Silicon Valley’s Double Forte Group, Lee shares what is working (and not working) in 2019 for companies that want to stand out from the crowd with an effective and engaging message that converts. She shares her entrepreneurial journey plus advice on how to attract and retain top millennial talent with inspiring workplace cultures.
What are the hot new trends in digital marketing in 2019?
Let’s face it, we all want to know the secret.
Because it is so hard to stand out and be heard as a signal in all the noise out there.
Lee Caraher is the CEO of Double Forte PR & Digital Marketing, serving tech, consumer and wine companies in the Bay Area.
She’s known for her practical solutions to big problems (and for her big laugh!) and she shares the latest trends and tactics you need to know to find and attract your ideal customers.
Learn on today’s podcast what marketing strategies and tactics can you put in place to make a difference for your brand and business:
- Why doing less that is “good” is better than doing more and being mediocre
- What it takes to create a truly differentiated message
- Where most business owners and entrepreneurs go wrong when it comes to PR, content marketing and social media
- Why you need a different “native” message for different platforms and social networks
- How to know and understand your customer and speak only to them (not everyone)
- Plus how as an agency she persuades her clients to do what is in their best interests in social media and digital marketing
- And so much more!
Lee is the founder and CEO of Double Forte, A national public relations, content marketing, and social media firm Double Forte works with consumer, technology, and wine brands. Lee splits her time between the company's San Francisco and New York offices.
Lee is also an acclaimed author and recognized expert in creating high performing, positive workplaces. She became an expert in this arena after operating her own company and leading large divisions in other companies. She started Double Forte in 2002 determined to create a culture that fully supports its talent, even when they choose to move on. After failing miserably at retaining Millenials, Double Forte went back to the beginning and created a culture where all generations thrive; as a result, turnover is low, and when employees do leave, overwhelmingly they stay loyal to the firm – sometimes even returning. With her foundational work, Lee shows leaders how to create the best possible workplace culture so their employees will stay longer than they intend, and when they do leave, advocate for the company, defining a new loyalty contract and a new model of business sustainability.
And if you want the inside skinny on how to work with and inspire Millenials as a CEO, pick up Lee’s book Millennials & Management: The Essential Guide to Making it Work at Work. Her second book is called The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees (even after they leave).
Listen to Lee’s podcast here
Read the full transcript here
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