477 Lisa Sasevich:
You may know Lisa from her wildly successful online trainings – The Invisible Close and Speak to Sell, among them. She’s known as the Queen of Conversions – and has taught over 15,000 mission-driven entrepreneurs in 134 different countries how to sell…without being pushy or “salesy” – and like many great businesses hers was born in a time of adversity. She went from being fired from her dream job the night before Christmas Eve, to building a home-based business that generated over $40 Million dollars in sales — all with 2 young children in tow!
Lisa today shares how you can use her Meant for More formula at this challenging time … as you are hunkered down and thinking of what is next. Because inside every one of us is a feeling that just won’t go away; the internal knowing that we are “Meant for More.”
Lisa had that feeling, and used it to propel her into a life of abundance and contribution beyond her wildest dreams. Today we talk Coronavirus and how to use this time to:
- Own your unique value
- Make more money
- And make the difference you know you are here to make.
Lisa Sasevich will be here with her advice in just a moment on our Mentoring Minisode and first …
And now to the inspiring Lisa Sasevich.
After helping corporate giants like Pfizer and Hewlett-Packard generate millions in sales and small personal development companies quickly grow their
annual revenue from six to seven figures, Lisa was fired from her dream job the night before Christmas Eve. With a husband in medical school and two toddlers at home, it was devastating.
After some soul-searching, the “Queen of Sales Conversion” decided it was time to parlay her talents into her own profits—and to help others do the
same. She started a home-based business with nothing more than her phone, her laptop, and the stolen hours of the night after her kids were tucked into bed.
A few short years and over $40 million in sales later, Lisa has helped over 15,000 clients in 134 countries earn more by doing what they love, all without being pushy or sales-y. Lisa’s company, The Invisible Close™, has been honored
to be in the Inc. 500 and named one of Inc. magazine’s fastest growing privately held companies two years in a row, (#20 in woman-owned businesses).
Lisa’s mission: To help people make the difference they know they were put here to make, and to make great money doing it.
Melinda Wittstock: Lisa, welcome to Wings.
Lisa Sasevich: Thank you so much for having me. I love your show.
Melinda Wittstock: Thank you. I’m excited to talk to you. I think you offer much inspiration at a time when, with coronavirus, there’s a lot of people trying to figure out where to go next and what to do, and all of that. Given that we are all meant for more, what is the inspiration that people can be taking away from a very difficult circumstance right now?
Lisa Sasevich: It’s so fascinating how, at the time that we are having this conversation, we are about to have, as you shared, our new book through Hay House, called Meant for More, hitting the shelves. You can order it now, if you’re hearing this, right away. It’ll be shipping on April 14th. Some of you will hear this and it’s already right there available for you.
Lisa Sasevich: The timeliness is gob-smacking for me because there was just something that inspired me to write and publish this book. That was before all of this came into our lives. Really, what it is, is that we all have a knowing that we walk around with, that we are meant for more, that there is something more we could do with our lives, with our gifts, with the education we have. I don’t just mean the formal education. I mean all the schools we’ve been to, Melinda, like ‘school school’, meaning universities and high school and advanced degrees and certifications, and all those good things we have; but, also the other schools, like the school of hard knocks that we’ve each been through.
Melinda Wittstock: Yeah. I know, right?
Lisa Sasevich: The spiritual schools that we’ve traveled. There’s so many different schools we’ve each traveled that, for each one of us, put together this collage and make us uniquely qualified to bring a gift to the world. I know this because my original business that helps entrepreneurs to sell without being pushy or salesy that I’ve had for over a decade, it took off during the depths of the recession. It was 10 or 12 years ago. When a lot of people were slowing down, I was doubling down because I knew I could help people.
Lisa Sasevich: It is just the same feeling. I know it in my bones that this is the time for all of us. Some of us are having a forced slowdown, right? We’re working from home or we don’t have work. We have a little time to reflect. As you and I were talking about just before we started to go live here, that you can either be glued to social media and glued to the news and frozen in fear, or you can stay informed, stay smart, take action, but use the majority of your time for things that you usually don’t have time for, like harvesting your unique gifts, being self-reflective, figuring out what is it, that feeling inside me that I know I have something next level to bring to the world? What if I had the steps to be able to follow those breadcrumbs and really figure that out and come out of this thing fueled on fire, more able to help make a difference and create abundance for myself and my family than ever before?
Lisa Sasevich: I’m pretty feeling pretty lit up in a good way about helping people do that. I always have been lit up about that, but I feel right now we’re getting almost a forced break, a forced opportunity to relook and say, “What do I want life to look on the other side of this?”
Melinda Wittstock: I love how you look at this because we do have this extra time and we can choose exactly our attitude, how we’re going to use that time. I love what you said, “When everyone was slowing down, I was doubling down.” What a beautiful way to say it.
Melinda Wittstock: On our Mentoring Minisode, Lisa, we always talk about the challenges that we have in business, those fail forward moments, as I like to call them, because we learn sometimes from adversity. That’s when we get very, very clear about how best to take advantage, I suppose, as entrepreneurs of problems, because we’re problem solvers. We go into business so we can spot a problem and solve it.
Melinda Wittstock: A lot of people right now are having to pivot their businesses quickly or figure out, well, if they can’t get work, what are they going to do, all of that kind of stuff. What are some of the challenges that you’re having right now in the midst of coronavirus, or just generally?
Lisa Sasevich: It’s funny. Actually, I have all the usual challenges of everyone going through this, the right steps to take, how much to overstock, my roots growing out.
Melinda Wittstock: I know, right?
Lisa Sasevich: I’ve had all those, trust me. It’s interesting. Actually, they have created a lot of whitespace in my life, just divinely lately. The model that we teach works so well. It’s really, after a decade, has allowed me to create some whitespace. It came just in time to actually be able to offer myself during a time of challenge for a lot of our students. We are the brand holders of Speak to Sell, which is how you get out on other people’s stages and sell. You do a talk and you send it, you sell what you offer in a non-salesy way.
Lisa Sasevich: I feel one of the opportunities was a challenge for some of our clients, and now they’re seeing the gift in it, is really to be able to go virtual. We, fortunately, have been leading our classes. We’ve got students in 134 countries. I just can’t teach people fast enough, really. How to take what they’re doing live, whether it’s their live events, their live speaking career, their training, their service, and really show you how, how they, can help people, more people, by setting yourself up with some simple practices to be able to do what you already do in a virtual way.
Lisa Sasevich: A lot of people are getting the quick study guide on this, of course.
Melinda Wittstock: Right. I wish I had Zoom stock right now.
Lisa Sasevich: [crosstalk] right now is called Zoom. We can see each other. We can share screen. We can put groups into subgroups. It’s fabulous. We’ve been using it for years. I feel almost there’s I don’t have enough of me to go around for all the folks I want to lock arms with and say, “Hey, again, you don’t have to stop. You don’t have to be frozen. You can actually be fueled. You can double down. This is a time for evolution.”
Lisa Sasevich: I guess my challenge is to see evolving myself fast enough to really do and be everything that’s in my heart to offer right now.
Melinda Wittstock: Beautifully said.
Lisa Sasevich: In two weeks, when my roots grow out, I’m going to flag, this is audio only.
Melinda Wittstock: I know right? I just realized I was just so lucky I was the last person in the nail salon before the state of Maryland [crosstalk 00:07:35]. You can’t gather in nail salons anymore.
Melinda Wittstock: All of these challenges, they’re different challenges, but we weathered them. It makes us better, I think, as people, in the end. For entrepreneurs, too. It’s such an opportunity to really help people and deliver so much value as you have, Lisa, and your amazing career as The Queen of Sales Conversions.
Melinda Wittstock: Along the way, though, on your entrepreneurial path, if you had to distill down to three pieces of core advice you would give any female founder, female CEO, female entrepreneur, what would it be? What would be the number one?
Lisa Sasevich: Well, we’re talking about founders and CEOs. Specifically, I’m really going to pull this right out of my new book, it’s called Meant for More. To give context to this advice, it’s the proven formula to turn your knowledge into profits. For anyone listening, you’re a service professional, you are using your knowledge or your expertise, or you want to, this advice will hit you even more closely. If you’re selling an intangible service, your advice, something that you’re not necessarily shipping in a box, this will hit you even more close to the vest. For those of you who desire a side hustle or to use this time for a transition, number one, I would say, and this is Chapter One of the Meant for More book, it’s called Make Peace with Sales.
Lisa Sasevich: We give you a lot of stories and a lot of ways to reframe the game when it comes to making your offer, really making an offer that if you have an offer and you take the time to make it what we call an irresistible offer, and we teach you how in Chapter Four, then, you don’t need to learn all overcoming objection type of sales techniques. If you have an offer that’s irresistible, your ideal clients, they’ll be thanking you for it.
Lisa Sasevich: You want to make peace with making your invitation and helping people because, sure, if you’ve got the wherewithal to give it away for free, great. What’s not great is people usually don’t take it seriously. Then, you start to doubt your value and doubt your gifts. There’s a lot more to making peace with sales than making money. It’s really the key to being able to own and claim your value. That’s when you help more people in the world.
Lisa Sasevich: There’s a spiral there, an upward spiral that we want to draft you into. That’s my first piece of advice, make peace with sales. Once you’re open, you start to open that. Then, the second piece of advice is, I would say, start. It’s a reverse engineering process. Start with your offer. The way I’d say it is, nail your offer. Before you go getting a big following and worrying about paying for ads and funnels and all that stuff, let’s make sure you’re really clear on how to articulate what you do, and exactly how to package, price, and position it.
Lisa Sasevich: We call that nail your offer. It’s actually the first paid course people generally do with us. Once you know that, once you have made peace with sales, you’ve nailed your offer, then, it really makes sense to build what we call, and every word matters here, your love, your life sales machine. How are you going to make that offer and how are you going to do it in a way that, not only fits your mission, but fits your life? We don’t need to sacrifice either one.
Melinda Wittstock: Beautifully said. I’ve seen you in action, speaking to sell. Lisa, it really is. I regard it as a work of beauty, because you’re so at ease with yourself. You don’t look like you’re selling anything. It’s just so genuine. I encourage everybody to get your book, take your course, all that stuff. Lisa, how can people find you and work with you?
Lisa Sasevich: I have a gift we originally created as a $500-program with everything going down. We’re giving it away for free. When you go to I get this gift, you’re going to be literally into our paid online business academy. The gift is our Discover Your Unique value mini-course. It’s going to help you to figure out what is that thing that is yours uniquely to provide on this planet, even if you think you already know you may be surprised of taking it to the next level. You can get it right now complimentary at meantformoregift.com. That’s www.meantformoregift.com. You put your name and email. You’ll get an email from us with your access. Then, you go to your email, you use that code, and you’ll be in our paid business academy, and you’ll be right into the Discover Your Unique Value, a $500-course. It’s a game changer.
Lisa Sasevich: Right now, you may have a little extra space to do it. Take a break from the news, take a break from social channels, and go inside and do something that will help you come out of this and a whole new level of evolution.
Melinda Wittstock: That’s so generous. Thank you much, Lisa, for putting on your wings and flying with us.
Lisa Sasevich: It feels good.