519 Michelle McCormack: Fashion Tech

When to Pivot, and Why Timing Matters in a Startup

Many of us have seemingly unconnected passions and may be tempted to choose one over another, yet that can be a false choice because many of the most innovative startups fuse the seemingly unconnected for disruptive innovation.

So what does it take to live into all your passions and connect them to live your dreams and prosper?

Michelle McCormack combined a love of fashion with a passion for technology and a talent for building community as the Founder and CEO of Casting Coin, a platform transforming the fashion and entertainment industries.

A former fashion photographer who has worked with the most iconic brands in the world, Michelle taught herself to code so she could solve problems she witnessed first-hand in the fashion industry including lack of opportunity, unfair payment practices, and production inefficiencies. Today Michelle shares her entrepreneurial journey and what she’s learned along the way.

 

  • How to know when it’s time to pivot your business
  • How to get the timing right for your startup
  • What it takes to teach yourself to code
  • How to maintain focus
  • How to succeed at fundraising and preserving equity ownership in your business
  • How to strategically build and managed your team for success
  • How to build a loyal and engaged community
  • Why it’s important to let go of subconscious limiting beliefs
  • How to ask for what you really want

Join the conversation on Podopolo – available in for free in both the Google and Apple app stores – and unlock special perks including a chance to have a complimentary 15-minute consult with Wings host and serial entrepreneur Melinda Wittstock.

More about Michelle McCormack at castingcoin.com

Michelle McCormack

More at Casting Coin

Michelle McCormack is the Founder and CEO at Casting Coin, a platform transforming the fashion and entertainment industries solving problems she witnessed first-hand including lack of opportunity, unfair payment practices, and production inefficiencies.

Get the Transcript HERE

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