Sara Graham

How To Avoid Common Founder Mistakes

Many entrepreneurs make the same mistake.

It’s the “if you build it, they will come” syndrome, and it’s dangerous thinking if you want to succeed in business.

Most entrepreneurs get so wrapped up in their idea that they forget to make sure they are actually solving a problem for a large enough group of customers to be viable.

Today on Wings we focus on that critical stage from idea to first revenue, and how to get your marketing right in those first 12 weeks.

Sara Graham is a brand builder and content producer who took the leap into entrepreneurship from consulting for Fortune 500 companies and brands like Rimmel, L’Oreal and Wal-Mart. Now she helps women-led startups get their marketing strategy in place so they can launch from idea stage to business in just 12 weeks.

We talk:

  • What many founders get wrong in the early stages
  • How to make your first website “pop”
  • The perils of email marketing and how to get it right
  • How women can and must avoid perfectionism
  • The mindset for success
  • And much more!

More about Sara Graham at Fresh Presse

Get her book: How To Make Big Moves:  Relocate Without Losing Your Mind at Amazon

Read the full transcript here

367 Sara Graham: Espresso Entrepreneur

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Listen to learn the secrets, strategies, practical tips and epiphanies of women entrepreneurs who’ve “been there, built that” so you too can manifest the confidence, capital and connections to soar to success!
Instantly get Melinda’s Wings Success Formula
Review on iTunes and win the chance for a VIP Day with Melinda