512 Sophia Sunwoo: Building for Scale

Startups are not for the faint-hearted.

Even with the best idea in the world, there’s still so much we can’t possibly know when we first “start-up”, so many things beyond our control.  Even things we CAN control can be vexing in fast changing circumstances.

Most entrepreneurs learn fast that success is all about iteration, “failing forward”, driving hard on a hypothesis and being nimble (and humble) enough to course correct – quickly.

Sophia Sunwoo sold her first company at age 22 and learned fast how to accept there was more she didn’t know at various stages of her company’s growth than she did.

Now she’s the founder and CEO of Ascent Strategy, helping female founders get their companies off the ground. Sophia says it was tough in the early days having access to the knowledge and connections many of her male counterparts had at their fingertips – so she set out to change the game. We’re going to hear about her journey as a 3-time founder, and what she’s learned along the way.

  • How to price your products and close your first sales for your business
  • Impact mission and why it adds value to your business
  • The biggest reason why new startups aren’t able to generate consistent, monthly revenue for their business
  • The secrets to building a startup brand that’s attention-worthy
  • Tips for creating content that converts into sales
  • Why selling online is more difficult than selling in-person
  • And more

More about Sophia Sunwoo at www.ascent-strategy.com

Sophia Sunwoo

More about Sophia Sunwoo at Ascent Strategy

Sophia Sunwoo is a 3-time startup founder selling her first business at age 22. Now founder and CEO of Ascent Strategy, she helps female founders get their companies off the ground with a strategy for scaling.

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