Yvonne Silver is an entrepreneur who helps women in business gain confidence, and she believes women entrepreneurs flourish when we harness the authentic feminine energy of flow and collaborate with each other with an abundance mindset. Bestselling author of “Words, Women & Wisdom: The Modern Art of Confident Conversations”, Yvonne shares her process for growing your confidence in business and life.
Melinda Wittstock: Yvonne welcome to Wings.
Yvonne Silver: Thank you for having me. It's a pleasure to be here.
Melinda Wittstock: First of all I just want to congratulate you on your book. It launched in best seller status right away, which is always awesome and so congratulations on that and I also wanted to really ask you what it was that inspired you to really focus in on women's confidence in particular.
Yvonne Silver: Well, there's a short story and a long story. The short story is when I was thinking about my past 10 years working specifically as a coach for women, women entrepreneurs, women leaders, you know what's the question that I get asked more than any other? If I want to revamp my services and differentiate myself as a coach, what's the one piece that I know I can bring to light with lots of wisdom [crosstalk 00:11:38. And the question was how can I be more confident? And I heard it over and over and over again. So when I was thinking about my bucket list and looking down and ticking things off in previous years I looked and I saw, “Oh, write a best selling book,” on there and I hadn't actually started doing anything towards that so I decided that that was actually going to be the topic for my book and how I had helped clients move forward many times was by helping them to listen to what it was that they were saying because their words were an expression of their level of confidence. So if were able to shift one or two words through awareness it made such a huge difference to how they felt about themselves, the results that they got, how they conversed with others, and the impact of those conversations.
The longer story if we have time to talk about it is growing up in England my mom was a war bride, my dad got a bullet in Dunkirk, grazed him, he ended up with PTSD and when they got married she was married late in life about 35 and I think that there was this temptation to, “I don't want to be left on the shelf.” So she married my dad and he was just so mean with his PTSD illness and he drained the life right out of her, literally. So I didn't have a confident role model but what I saw was him draining the life out of her and her becoming an empty shell.
And I just even as a teenager, I swore that that was never going to happen to me and so this inner spark which was actually at that time I think, more about being angry about how my mom was being treated was what was the impetus for starting to think how can I make sure I'm more confident, never in that situation, and then many, many, many years later when it came time to write the book reconnecting with that past experience and what I knew I could bring to the table. So I actually dedicated the book to my mom. She didn't really know that she was teaching me that but she did. She taught me to be much stronger because of how I was able to manage be resilient in life later on and negotiate. Negotiate for success using more powerful conversations.
Melinda Wittstock: Mm, yeah.
It's interesting what you said about your mom because I think for our generation Yvonne, we saw so many women get into their confidence by trying to be men. I saw a lot of women just not be confident at all. Like not be able to speak up, or not be able to negotiate for themselves, and this sort of thing and I feel like we're sort of in this mode right now where instead of trying to be dudes and appropriate that kind of confidence we're redefining what it is to be in our authentic feminine power. What do you think are the primary differences between sort of authentic male confidence and authentic female confidence. Is there a difference?
Yvonne Silver: I think with women it is much more an experiential process. I think men have so naturally been told, you know, “You are a leader.” And there is a boardroom full of male figures looking back at them that it's just a natural thing. They don't have to prove it as much as women do. Whereas women who have experienced success and are able to capitalize on that to look back to be able to clearly articulate here's what I did, how I did it, why I did it that way, and what the impact was. They do it in a different way because they're very often focused on the long term gain which is about relationships and about building customer satisfaction versus a quick fix. I don't know how many men are going to be listening to this call however, very often what I have found in business is my male counterparts are often looking at the fastest way from A to B, the quickest way of doing the least work possible, whereas the women who actually are bringing more of a caring authenticity to the table want to make sure everyone's heard, they want to include people in the conversation, they want to build and co-create a solution and it's a very different energy and different way of doing business.
Melinda Wittstock: It really is and I see a lot of men, and men do listen to this podcast, it's interesting because I see a lot of men really attempting to move much more into a more heart-centered leadership. Something that's more inclusive, something that's a little bit more empathetic, relies on their kind of right brain intuition a little bit more than the old way, the old command of control way of say running and building and scaling a company.
Yvonne Silver: Right.
Melinda Wittstock: And so do you think it's a confidence boost in a way or validation for women that wait a minute all these things that we were told were soft power or soft skills or somehow oh that's just a women's thing or like women's intuition being kind of belittled as phrase, that we're stepping into owning those things with pride because they're a tremendous strength, I think in business.
Yvonne Silver: Well I think if you look only at short term results and especially coming from a human resources, senior human resources role, I mean I've built out compensations, compensation plans and long term and short term incentive plans and when the organization is only validating and valuing the short term wins that are going to go on the shareholders report then it tends to drive different behavior whereas women … naturally have the nurturing style of managing teams very effectively and I think that with the trending of this old command of control way is not what the millennials want, it's not what the young workforce is looking for anymore, they want to be more included in decision making, they want to have their ideas heard, the want to be more empowered, those are all things that naturally align with women's leadership style. So, it's nice to see the validation. I mean I think the Metoo and the social media impact of having more focus put on women and women's stepping up is great and I also am looking at how women have learned very subtly through books like, Women are from Venus, Men are from Mars, we've learned how to manage our feminine energy to play it up when we need to or when you need to step into more of a masculine energetic field according to the circumstance. It's like situational leadership, right?
Melinda Wittstock: What do you think holds women back from say speaking up because this is still a big issue, right? Where you see it manifest in a lot of different ways. My feeling is we often are perfectionists so we don't feel we have a right to speak until it's all worked out, everything like all the T's are crossed and the I's are dotted, the idea is a complete thought, it's like perfect and then we open our mouths. Men kind of speak as their creating. They don't let anything like that hold them back so they tend to speak first, they tend to speak louder and be heard. Do you think a lot of it is that perfectionism gene that we have, that we think it has to be perfect before we can even put any idea out into the world in a meeting or any other context?
Yvonne Silver: Well, I'm not sure if it's the perfectionist gene or whether it's because we're still proving ourselves and so we have to make sure that we have all those things firmly in place before we show up. So that there's absolutely no excuse or no reason why we're going to get turned down because we've clearly done all of our homework. And even in job hiring, there is research around when women see a job posting very often if they don't have 10 out of the 10 things that are being asked for they won't even bother to apply.
Melinda Wittstock: Right.
Yvonne Silver: Whereas a male counterpart will see four of the things on the list that they have and apply. So, I'm not sure exactly how this came to be, however when there's only a certain number of senior jobs and there's not that many women on the board, there's not that many role models within the organization it does make it more … it does make it harder for women to feel like they could actually be in that position because they're not seeing success. So I think that you're podcast and your summit is a great opportunity for women to see other successful women and that I'm doing it and one of the other things that happened last fall was I was actually the recipient of a Woman of Inspiration Award for [crosstalk 00:22:05.
Melinda Wittstock: I know, congratulations. That was so exciting.
Yvonne Silver: Yes. So, that's a great way for women to feel that they have the opportunity to step up because they can clearly see it. They can have conversations with a mentor, been there, done that, here's what I did. Now, they may choose not to take it literally and do exactly the same thing in the same circumstance but they know it's possible.
Melinda Wittstock: Uh-huh, uh-huh.
Yvonne Silver: That's so, so important the work that you're doing to spread success and showcase success at much more, seven, eight, nine, figure business. It's lovely.
Melinda Wittstock: Oh, gosh. Well you know one of my missions really is to encourage women to play bigger. And thank you very much for your kind words about things like Wings of Success and The Wings Summit because, I don't know, this was born for me. like so many businesses, it's born of a problem or a lack or a challenge that you yourself experienced. And I just remember that I was often the only women in the room. And that there were no female role models or very few. And those that were ahead of me were very much stuck in what I'll call scarcity thinking rather than abundance thinking. They thought oh, like they saw all women coming up as a potential threat to their position at the top of the summit or the top of the mountain, right?
Yvonne Silver: Yep.
Melinda Wittstock: Where the air was thin or whatever and that to me is classic scarcity thinking.
Yvonne Silver: Right.
Melinda Wittstock: But abundance thinking on the other hand is there is really room for everybody and when we help each other up we all do remarkably better. That really is the truth of women to the point where when we are collaborating with each other and mentoring each other and buying from each other and doing all of that stuff, showing up for each other in relationship our brain releases the feel good chemical oxytocin-
Yvonne Silver: Yes.
Melinda Wittstock: But on the other hand though I still see so many women toiling and working hard to prove their competence in isolation which is the exact opposite of what we should be doing with our relationship skills. Why is that and how can that start to really turn around? I know you're doing work to turn it around. I'm doing work to turn it around. But what's it really going to take on a mass scale.
Yvonne Silver: Well, I think it is to do with energy of scarcity and if women have been looking at where are men being successful and trying to emulate that with more of a planning mindset, you've got your goals, your annual goals, your objectives, you've got that broken down into quarterly and into monthly into weekly goals, living in that energy of push, very often is where we create resistance for ourselves. Whereas if we step back and say, “I'm going to actually into more of an energetic feminine flow,” which might sound a bit woo-woo to some people on the call, it's a whole different ballgame because we can create whatever it is that we want to create. We have to do it differently. We typically have a majority of the household tasks, we have very often children that were managing or maybe some of them as single parents, we really do need to manage the whole piece of career and business differently because we have the bulk of the responsibilities to look after.
So if we can step into an energetic feminine flow which is more akin to what happens in nature, nature doesn't care whether six or seven bugs already on that branch, it's just going to sprout out another one because it can. And so this energy scarcity does prevent many women from being able to be collaborative. So if we just use the pie example and instead of carving up the pie how can we make the pie bigger, it's a very different energy that we're bringing to collaborative conversations. And that's part of what I learned through my coaching work because it's not meet my job as a coach to tell somewhat they need to do. That's what mentoring is about, it's about holding the space of possibility, talking about where it is the person would really like to excel, what their skills and interests are, what their gifts are, what they might want to bring to the table, and how could they create something even better. So actually one of the concepts in the book because it's 40 words and [crosstalk 00:26:49 concepts is actually about appreciative inquiry, which I'm not sure … I think you are familiar with it, maybe some of the audience member aren't. It was a [crosstalk 00:26:58.
Melinda Wittstock: Yeah, please explain.
Yvonne Silver: So David Cooperrider did some research on this many, many years ago looking at a particular management group. So, his theory was around four questions. Which I've actually pulled out two of them and if we think about a sale situation very often you're taught that in traditional selling you need to go in and ask what's your biggest challenge, what's your biggest pain point, and that's where you start the conversation to try to ultimately have a relationship and get a sale. Whereas if you come to the tables saying what's your biggest challenge you literally will see your client's energy drain right out. Because now they've got to talk about this painful thing that is probably created by them making a poor decision several months ago and now it's festering.
Whereas if you start with a positive approach and then inquire into what could be co-created it's a whole different energy. So when you say, “Well what's working really well?” Everybody's proud and excited and their energy is high to talk about that and how could it be even better is the next question which is then about how could we co-create a future together knowing where you want to go and what would be better than what you're doing right now to expand on something and here's what I can bring to the table and then together you co-create a solution. So you don't get objections because there's nothing to object to. It's a future statement of what you're able to put together and it's a lovely way to start a relationship, build customer satisfaction, because there isn't resistance, there isn't objections, any part of that conversation is a positive experience.
Melinda Wittstock: Oh, how beautiful. What a lovely segue into talking about those confident words that you write about in your book. I mean there are certain ways in which women, the words we use that increase our confidence but then words that also push us back into that scarcity or fear based limitation. Where so many women have suffered and not been able to step into their true power and their true purposed and passion and all of that in business or in any other aspect of life. So, let's go through some of the positive words that are really transformational and also some of the negative words that we should watch in our own vocabulary and also just I suppose watch how we react to them. How we can turn those words around. Do you want to start with the negative or the positive?
Yvonne Silver: Well I always like to start with the positive.
Melinda Wittstock: Okay. Fantastic. So what is the number one word that is the most important word for women?
Yvonne Silver: Well I have a chapter on it. Chapter Three is actually elevating positive self talk and confidence and I have actually picked out five words there. It's hard to choose. It's like saying which is your favorite child out of five children. But I think if I look at this list it's actually the five are gratitude, appreciate, ask, choice, and intention. I think the most powerful one there is for women is choice. It's remembering that we always have a choice. No matter what it is, what the situation is, I mean yes there are going to be consequences that come along with making that choice, however, it's like being in a bad marriage, you always have a choice to leave. You don't have to stay. Yes, it might be difficult, there might be a phase where you're going to have restructure your life, figure out how you're going to manage that with the kids and your mother-in-law etcetera however we always, always have a choice.
Intention is a super powerful one as well. Because if we start with an intention that we're actually going to have success, that we're going to have a collaborative conversation, it is going to go well, our behavior ends up showing different … it shows up differently when we have a positive intention, so without going through and reading the whole book, those are two that are in the positive category.
In the negative, that's actually Chapter Five, which is about eliminating Negative Nelly low vibration words. We already about should and could. And again using should very often has this energy of obligation to it. It feels heavy, it feels like I screwed up on something and I should have done it a different way and now there are negative consequence to that. Whereas, if we switch it could it's a huge shift. It's a shift of positive energy, possibility, positive intention, and yet it's only two letters different from should to could.
Melinda Wittstock: Mm.
Yvonne Silver: The other one is or a couple of the other ones one in particular is fine. I don't know about you but I hear this a lot though. “Oh. how are you today?” “Oh, I'm fine.” Really? That's the best you can do? Hello. I actually interviewed a number of people, influential and confident women for the book and you were interviewed as well, of course, and one of my other interviewees, Christina Marlett, who's actually focused around the self-care movement she or create yourself [inaudible 00:32:52, she was also echoing that there's much more powerful language out there that we can use than just fine. So, ask yourself each morning, how am I really feeling today and then pick out a descriptive word. One that really expresses how you're feeling, being authentic in how you're feeling, not covering up true emotions with a blanket word like fine, which is really meaningless to describe how you are and step out courageously.
And if you're saying that you're happy yet you're actually feeling depressed your body's going to display signals how you really feel energy anyway because your energy is going to appear low, your eyes may be downcast or others around you will intuitively know that you're not happy. So pick a word that is actually describing how you're feeling that day and if someone says, “Oh, that's interesting tell me more?” Which is actually really, really, rare that people do that then you can describe what it is that's happening in your life and maybe that's a great segue into asking for support, you know? “I'm actually felling very sad today because x, y, z, is happening and I would really love your support.” Why not ask? Because if you don't ask, you're not going to get it.
Melinda Wittstock: Oh, gosh, it's so, so true. I think you said so many different things here and I want to back up to that should or could piece. Because I found that whenever I've been saying should or whenever I see it in any of the people that mentor or coach or any just colleagues, any other entrepreneurs, it's usually a signal that you're living somebody else's life and not your own. Right? Like I should do this. Why should you? Do you want to? Right?
Yvonne Silver: Exactly.
Melinda Wittstock: Right? And so really watching, I think this is so interesting about language because watching not only the language we use to describe ourselves, say for instance if we're constantly saying, “I want something. I want something. I want something.” We're setting up even a condition of want. It's almost like we're wanting the want. We stay stuck in that. Rather than I have. I've just become more and more sort of … I live my life and run my businesses intentionally and by that I set intentions rather than to-do lists. I think about the end result. I imagine the end result done. I feel gratitude for it. Like that. The more I do that and the more I watch the fine print of my own language and create language that is positive, that is open ended, ask people open ended questions, rather than limiting ones, the more miracles start-
Yvonne Silver: Yep.
Melinda Wittstock: … have started to really happen in my life. Attracting better people. Attracting opportunities, maybe it's like noticing the opportunities too. But this sounds woo-woo but then this pod cast is a bit woo-woo at times, right? Right? We go there because it's really true. The further you get along in business the more you realize that you need, you need everything working for you to succeed and one of the biggest ones is mindset. And so what a better expression of the inner workings of what's actually going on in your mind in terms of being conscious of how you speak.
Yvonne Silver: Well, when I was writing the book initially, I realized fairly quickly that our words are a reflection of our current feelings about ourselves and how confident we feel. So this book is not the be all and end all. It's not necessarily going to stop people and say, “I don't needs a coach now.” I think what it's already doing from the feedback is it's helping women realize how if they shift one or two words in particular and start becoming more aware of that language they can actually have a different outcome. When they have a different outcome it supports them either further to say, “Wow, look at what I did.” Because when we're on this learning journey, it's not that we did something that was easy, which is always what the satisfaction is, it's usually those things where we really struggled and had to give a hard climb to get there, that's where we feel the most success. It's that intrinsic motivation coming out. And if we can change up one or two words and start to see what a difference it makes, that just fuels, “Wow, now I'm going to start changing even more and I'm going to become more aware of what it is.”
I had lunch with a couple if people. One was a senior partner, one was a manager in the organization and the manager was saying, “You know I never would have gone and asked for that.” And I said, “Hmm, what's interesting just the fact that you were thinking that you couldn't even ask for it is representative of where you're at right now.” And it's not good or bad, it's just awareness. And if my book, if all it does is helps put the spot light on awareness for women of some of the words that we're using, and why we tend to use those, and have some self-reflection at the end of the day, to say, “Hmm, what happened for me today? What showed up? What were some of those conversations that were so much richer and deeper and robust than I ever thought they could be? And what was different about my intention when I went into it? Or my energy level? Or my collaborative spirit versus the scarcity mindset?”
Reflection is absolutely key and I think as you've already learned too, you and I both, as we step further into female entrepreneurship that we have deepened our awareness of the possibility and it's not just about tight box. Beginning with the end in mind. [inaudible 00:38:57 absolutely that's what I purport as well because if we've got that intention we don't have to know all the steps of how exactly we're going to do it but we can pay attention when universe provides those links. It's that particular activating system that is talked about in The Secret. If you decide that all of a sudden you want to buy a house, well you moved recently didn't you, everywhere you go you see for sale signs and it's not that they suddenly popped up like mushrooms and everyone is selling their house. It's your brain's information filter saying that's important information for me now. I'm going to pay attention to it because I want to buy a house. I'm ready for it.
Melinda Wittstock: Mm-hmm. Mm-hmm. We do get what we're thinking, for sure. And so what are some of the words, you know we started out with the positive words and then we were going to go into the negative words and we talked a little bit about the should. What are some of the other words that we should be watching out for if we catch them in the way that we're speaking in business, or in relationships, or even to ourselves, that kind of negative self-talk that we all have to varying degrees, right? What are some of the words we should be watching out for and what do they mean?
Yvonne Silver: Well definitely, I mean there's this five that are in that Chapter. Should is one of them. Fine is another one. Wrong is another one. When we are telling people that they're wrong, again it's our opinion. Just as when someone is telling us, “Oh, you did that wrong.” It's their opinion. It's not necessarily truth. So paying attention to when someone is sharing with you that you're doing something wrong and looking at that with the lens of “Oh, here's an opportunity to first learn what it is that I'm doing differently than their expectations and secondly how can I do something even better next time.” Where's the opportunity for learning? Where's the lesson? And so, I don't think failure is something that happens. I think there's learning opportunities and if it's something that costs us a bundle I think, I can't remember who I heard say it recently, then it's called tuition.
Melinda Wittstock: Mm-hmm. Mm-hmm.
Yvonne Silver: So, should, fine, wrong, fear, and strive, are words that are in that chapter. There's also a number of words, simple things that we can change up. Things like but. And I think you and I talked about this previously, where if I say, “Oh, this is happening blah, blah, blah, blah, but …” You typically won't hear anything that I say after the word but, because it's like a separator in the middle of a sentence. Whereas if I'm talking about a situation, I may use but in the middle as a qualifier, so I'm to trying actually emphasize something so it depends whether you're hearing or whether you're saying the word but, how it's actually interpreted. Paying attention.
Melinda Wittstock: Mm-hmm.
Yvonne Silver: And instead of using but I think a lot of times people say, “Oh, well I can just use however instead.” It's almost used so much now that people still are waiting for the other shoe to drop. So instead of using but, let's put and in as well.
Melinda Wittstock: It's interesting. Recently, and you may have heard this episode as well, I had Mary Shores on who wrote the book, Conscious Communications and Mary's story is awesome. I mean everybody listening to this go back and find that episode because she managed to completely turn around a collections agency and grow it to a 40 million dollar business just by using positive language. And so she created a thing called the: Do Not Say List, and-
Yvonne Silver: Yes.
Melinda Wittstock: … and it's interesting because our brain actually the minute that we see a but, or can't, or a don't, or however, or whatever we immediately actually physiologically go into a fight or flight response and all the cortisol kicks off and like we're waiting for something negative. We're immediately in a negative posture.
Yvonne Silver: Yep.
Melinda Wittstock: So that's so interesting for any of you listening who are trying to make a great company culture or anybody who really wants superior customer service or is coach who wants to get the best out of their students and see them really soar. The choice of language and being conscious about it is so, so important. So this is why the work you're doing Yvonne, is so important. And so I want to go a little bit back into your journey because you've been on this podcast before, in fact, I think you were one of the original 20 when I launched a little bit over a year ago now. You were Episode 17. And we talked a little bit about your family history and how you really changed up the game and even renamed your business to We Flourish instead of something I recall around shattering glass ceilings and stuff. The minute you changed the vocabulary around your own business, your business kind of took off and I want you to share that story again because it really bears repeating.
Yvonne Silver: Well it is part of many of my talks. I'm certainly doing a lot more public speaking these days. And I think I spoke almost 17 times last year. The story is to do with everything that we've talk about today actually. It's paying attention to the awareness, the positive energy. In my previous business it was called the Shattered Ceiling. And you can feel my energy drop even starting to talk it about again now. It was called the Shattered Ceiling which at the time I created that organization which was 10 years ago now it was to represent breaking through, striving for success for women and that was my coaching brand. And it was successful. However, what I found is I was striving myself and I was burning myself out. And I didn't even realize I was burning myself out until I was invited to speak on a Global Tele-Summit and the topic was emotional aware … emotional, just think here … it was about being emotionally awake, emotional overwhelm the topic. So I was an expert speaker on Day Five and as I'm listening to the speakers on Days One to Three describing, you know what is emotional overwhelm and how does it show up in your behavior and how do you feel, I quickly realized, because my session had already been prerecorded, I'm already in emotional overwhelm. I'm already slipping down the slippery slope myself to burnout.
And I had one particular conversation with a male VP where clearly he was not taking my professional opinion for a particular project and actually following through on those recommendations. It just really struck home to me that this was sort of the final straw. I had to do something differently. And I ended up having five, this is the piece you probably remember, I five incidents all in one day where I had breaking glass all around me. Shattered Ceiling was the company name and I was getting tapped on the head by the universe saying, “Okay, you've broken though and now it's time for something different and this does not serve you anymore. Pay attention.” So my son dropped a glass off the counter, I was cleaning a Feng Shui bowl above my stove dropped it in the sink into another glass so it was glass on glass, at a flower shop a little girl came and dropped a purple vase next to me and that was before I took Reiki training so I won't aware then of the power of purple and it's intuitive connection and then there were two other incidents, oh, I dropped a mirror off my counter in the bathroom and it smashed on the tile. It just was five things in one day. So at the end of the day, I was really looking up and saying, “Okay, universe I'm listening, I get it,” and I ended up having …
I took almost three months. I took a step back, reevaluated, where was my life going, what was I doing, what was I really enjoying, how could I do more of that, what were my skills, interests, abilities, all of those things that were me. What were the things I could not, not do and then I rebranded using the analogy of nature. I want to step back into more natural flow pace, a natural energy that is positive energy and where do you find that? I get nourished and reenergize when I'm out in nature.
So Flourish was the company name that was born. It probably isn't an accident that it rhymes with nourish. And so the logo went from being a shard of glass which was very angular in its image to a bunch of flowers, Gerber daisies actually inside a light bulb which is reflective of my natural bent to being creative, flowers were representing women, the glass was about creativity and seeing things with new eyes and it's been huge, the shift has been huge to how I feel about how I show up in my business and it's also given my opportunity with the book what I'm doing is operating this as a social enterprise, so for every book that is purchased I'm donating one to a women's shelter foundation or not for profit and that in itself instead of only measuring success by the size of the bank account is huge. It's the impact that these books are making. I can feel my throat getting tight.
Melinda Wittstock: Ahhh.
Yvonne Silver: I'm getting [crosstalk 00:49:27.
Melinda Wittstock: Well, it's awesome what you're doing. It's so important and so inspiring. And so I just want to thank you so much for taking the time again to have this great conversation. And I want to make sure that everybody can find you … easily and work with you and also buy your books so please tell everybody Yvonne, how they can do that.
Yvonne Silver: So my website is the first part of the book title. The book again is Words, Women & Wisdom: The Modern Art of Confident Conversations. So, wordswomenandwisdom.com is the website and it's A-N-D spelled out, wordswomenandwisdom.com. If you put slash coach there's a button there that talks a little bit more about the work that I do, it talks about one of my power higher processes which is where I'm working with leaders to have more effective teams, because I believe you can't build out your business unless you have great systems and great teams and people in place, and then also on the front homepage is a little video talking about the book, what it's all about, how it came about, and you can order there through the links if you're ordering bulk copies, you have a book club or a woman's resource center for example, or you can order it through Amazon as well. The link is there.
Melinda Wittstock: That is wonderful. Well thank you so much for putting on your wings and flying with us today.
Yvonne Silver: Thank you, Melinda. A pleasure.