553 Diana Goodwin: Bootstrapping to Millions
How to Get Customer Validation Before Investing in Systems and Technology
What does it take to bootstrap a business into the millions?
Pioneering something completely new is challenging even with investment dollars, so what’s the secret to building a scalable business when you’re starting with only a couple of thousand dollars?
Its all about finding your first customers, testing demand, and validating your ideas with initial paying customers – and using that early revenue to invest in technology and replicable systems only once you’ve got customer validation.
Diana Goodwin is Founder & CEO of MarketBox, a B2B sales and scheduling software designed to solve the unique challenges of businesses with mobile workforces. Diana initially founded AquaMobile, an on-demand swim lesson provider, which is now the largest of its kind in North America and Australia. The AquaMobile software gave her the opportunity to start and spin out MarketBox
Says Diana, “I wanted to make sure I had customers first and foremost. Were people actually interested in this business, in this service that I had to offer? And then once the answer was yes, you start learning from your first set of customers and you say, ‘Okay, well, I now know what their needs are. Let me see if I can build leverage technology somehow to automate certain functions of my business so that I can scale it’.”
- How to bootstrap your business by leverage every dollar you have to get customers before your product is fully completed
- How to build a product or service by learning from your earliest customers what their needs truly are – and how to meet them
- How to build your product manually first to test demand before investing in technology or automated processes
- Why every dollar you bring in should be invested in refining replicable processes and building your team to bring in profitable revenue
- How Diana’s first business gave her the idea for a much bigger second business building on what she learned in the first one
- Why the venture capital model is broken, the mindset women need to raise investment, and why you must qualify your investors to ensure they’re in alignment with your vision
- And much more!
Join the conversation on Podopolo https://podopolo.com – available in for free in both the Google and Apple app stores – and unlock special perks including a chance to have a complimentary 15-minute consult with Wings host and serial entrepreneur Melinda Wittstock.
More about Diana Goodwin at www.gomarketbox.com
Diana Goodwin is Founder & CEO of MarketBox, a B2B sales and scheduling software designed to solve the unique challenges of businesses with mobile workforces. Diana initially founded AquaMobile, an on-demand swim lesson provider, which is now the largest of its kind in North America and Australia.
Get a Free 30-day Trial at Go Market Box
Get the Transcript HERE
Our Sponsors and Special Offers
Podopolo – The #1 Social Podcast App + Player
Discover your new favorite podcasts, interact with hosts and each other, and win prizes, freebies, special discounts and more as you share content, put lessons into action in your life, and engage in mission-driven quests to improve the world – all in one mobile app. Download Podopolo right now in the Apple and Google app stores. And if you’re a podcaster – join us! Learn more here.
Launch Your Magnetic and Profitable Podcast
If you’ve been putting off launching your podcast, now is your time. The world needs to hear your expertise and our message right now. Your voice IS your value. I believe your voice is your passport to engage the world in your true purpose and mission, and so during the Coronavirus I am offering a group Podcast Intensive and I’m cutting my rates so you can use this time of “physical distancing” to connect deeply with your community and attract and best serve your customers.
Get The 7 Steps to Your Profitable Podcast
Is this the year you finally launch that podcast of yours? I believe your voice IS your value. I believe your voice is your passport to engage the world in your true purpose and mission, and that when you do leverage your voice as a podcaster miracles manifest for you and your business and the impact you want to have in the world. That’s why I’m sharing with you my complimentary 7 Step Guide to engaging your tribe with a magnetic podcast that makes you money. Sound good? Go to wingspodcast.com/liftoff.
Zero Limits Ventures
How much is your company worth? Want to find out how to boost your valuation? Click here to claim your FREE consult call
If you liked this episode...
Then you will love these!
Error: API requests are being delayed for this account. New posts will not be retrieved.
Log in as an administrator and view the Instagram Feed settings page for more details.